In part one of this two-part blog series, we looked at some basics on why backlinks are important for digital marketing, plus some examples of undesirable or "spammy" links that you should be guarding against for your website. Avoiding spammy links is a big part of the overall link-building strategy, and this means knowing what […]
There are a few concepts that play a major role in SEO and online marketing in general, and links are definitely on this list. There are a number of things to be considering within the world of website backlinks, and one of the most important is steering clear of spammy or otherwise undesirable links that, […]
In part one of this two-part blog series, we looked at some of the basics and features of what's known as social commerce. Involving the sale of products directly via social media channels, social commerce is growing in value for many businesses - and if you're using it correctly, it can be quite beneficial. At […]
The rise of social media as part of the online experience has given way to numerous changes in this sector, and some of these directly impact the world of ecommerce. One great example here, and which is becoming much more common in recent years, is a concept known as social commerce. At Be Locally, we're […]
In part one of this two-part blog series, we went over some of the basics, pros and cons of social proof as a vehicle in the advertising realm. Particularly within digital marketing, social proof is a major concept - one that brands need to be prioritizing in the right ways to ensure it's being used […]
There are a few nuanced concepts that often play a big role in the success of digital marketing plans, and one of these is known in marketing circles as social proof. What is this psychological effect, and why should business owners and marketers be thinking about it when it comes to advertising brands, products and […]
In part one of this two-part blog series, we went over some of the basics and benefits of Facebook lead generation ads, plus how to get started with building these for your brand. Facebook is one of the most powerful marketing tools on the web, particularly in areas like these, and knowing how to leverage […]
The topic of lead generation is a vital one for anyone marketing their products or services digitally, and one of the top tools for doing so in many settings is Facebook. Facebook is well-known for its prowess in many digital advertising areas, and their lead generation ads are especially useful for many businesses across various […]
In part one of this two-part blog series, we went over some of the basics on "fresh" site content and why it's so important for your overall SEO and digital marketing success. Google and other search engines definitely prioritize new, updated content in today's day and age, and there are several specific reasons why optimizing […]
As many business owners and marketers are already well aware, content is hugely important within the realm of SEO and digital marketing. It's important to realize, however, that not all content is created equal - and with Google and other search engines, there's a major priority placed on the presence of fresh content. At Be […]