Search engine optimization (SEO) is a method of improving your website’s rankings in Google and the other search engines, including Bing and Yahoo.
In fact, SEO is not just a method — it is a fundamental practice for boosting the organic (unpaid) search engine ranking of your site. SEO, one of the principal channels of the overall digital marketing effort, helps to drive your online presence.
However, search engine optimization is about more than getting the No. 1 page ranking in Google. When it’s done right, SEO can improve conversions, drive sales and help improve your company’s bottom line.
You may understand the why of SEO, but how about the what?
Digital marketing companies all have their own secrets and proprietary systems, but at its core, the nuts and bolts of “doing SEO” includes whatever makes Google (et al.) happy today.
Over the years, Google and the other search engines have consistently updated the algorithms they use to determine page rankings. Today, they continue to revise their ranking criteria regularly, based on advances in technology and the changing needs and behaviors of the people who do internet searches.
Some of the most common tasks that contribute to optimization include keyword and key phrase identification and analysis, link-building and making targeted modifications to your site’s architecture, metadata and more.
Effective SEO also addresses the user experience when they arrive at your site. The search engines reward sites that best meet the needs of their users, and when you provide the best possible experience, you will be rewarded both with improved search engine placement and more conversions of prospects to customers.
Although search engine optimization is a pillar of the digital marketing platform, SEO does not exist in a vacuum. In fact, it is only one component of today’s complex internet marketing practices.
Effective digital marketing also includes social and hyper-local SEO, optimized website design, social media marketing and bookmarking, search engine marketing (SEM), content marketing, e-commerce promotion and more, depending on your industry and business model.
The key to any successful search engine optimization or digital marketing campaign is customization. Every business is unique, and at Be Locally SEO, we design strategies tailored to the client’s needs and goals.
At Be Locally SEO, we know how important SEO is for helping businesses succeed and grow.
We have a proven track record of creating measurable results for our clients because we never take a one-size-fits-all approach to SEO. To meet your individual needs most effectively, we build an internet marketing plan that is as exceptional as your business.
If you are ready to grow your business, increase your market share and improve your bottom line, make sure your target customers can find you — rather than your competitors — when they go looking for the products or services you offer.
Are you skeptical about whether our proprietary approach to SEO really works? Check out what some of our other clients have to say about our SEO and digital marketing services.
If you want to boost your SEO and your bottom line, call us for a no-pressure, no-obligation consultation and site analysis. Contact Be Locally SEO today, so you can start growing your business tomorrow.