Traditional advertising strategies, once the primary means of marketing your business, have limited reach in today’s digital marketplace. Consequently, PPC strategies have become just as important — if not more — for growing your business and meeting your revenue and profit goals.
Whereas organic search engine optimization (SEO) seeks to improve your organic search engine rankings, PPC seeks to accomplish the same goal in paid search results.
Google, Bing, Yahoo, Facebook, Instagram and other online platforms offer paid advertising for businesses to put their offerings in front of the right people at the right times. You can place ads on the search engine results pages (SERPs) directly, or on other websites, as text or graphic banner ads.
Google Ads is one of the most common — and most effective — paid marketing platforms. However, depending on your company’s business model, many other online paid advertising options may help you achieve your goals.
You can design a campaign for a special event, such as a new product release or special promotion, or you can run PPCs to advertise a specific product or service.
One of the most valuable benefits of Google Ads and other PPC campaigns is the ability to target your ads to a highly specialized group of prospects. This allows you to ensure that your ads will only be served to members of your true target market.
You can specify the duration you want to run your campaign, and even the hours during which you want your ad to appear. This level of true marketing flexibility is hard to find at a price as reasonable as Google Ads and other similar platforms.
Ad campaigns are often targeting and bidding on specific keywords, key phrases or demographics, depending on the platform. Google and other PPC platforms will determine a cost-per-click or cost-per-impression to run your ads, depending on various factors such as keywords, ad text, targeted audience, and competition. The good new is, you will not pay anything until users click on your ad. However, you will pay for the click, even if they do not become your customer once visited. This is why it’s critical to ensure that your ads are setup by professionals with the experience to target the correct audiences, and prevent wasteful clicks.
As effective as Google Ads and other PPC campaigns may be, using these tools can be confusing. Unless your campaigns are appropriately structured and closely monitored, you will waste your precious marketing budget without getting the results you expect.
Be Locally SEO is a leading Utah internet marketing firm that works with businesses every day to achieve an ROI with ads. We understand marketing with a limited budget and we work to ensure that every dollar goes as far as it can.
Our ad campaign experts have developed proven strategies for setting up and managing efficient PPC campaigns for businesses. We monitor every campaign closely, often making adjustments multiple times during the week or even the day. Not only that, our customers can instantly access real-time reporting for each campaign without a pesky login.
As a part of an overall strategy for growing your business and increasing your revenue, Be Locally SEO also delivers amazing results with website design and SEO services, to go along with your PPC campaign management.
Contact us today to schedule your complimentary Google Ads or other PPC consultation and/or a site evaluation, and to learn more about our services and how we might help you increase sales