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Internet Marketing Blog

January 10, 2023
Value of Fresh Content: Satisfying Google, Authority, Engagement

In part one of this two-part blog series, we went over some of the basics on "fresh" site content and why it's so important for your overall SEO and digital marketing success. Google and other search engines definitely prioritize new, updated content in today's day and age, and there are several specific reasons why optimizing […]

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December 13, 2022
Value of Fresh Content: Definition, Indexing, Keywords

As many business owners and marketers are already well aware, content is hugely important within the realm of SEO and digital marketing. It's important to realize, however, that not all content is created equal - and with Google and other search engines, there's a major priority placed on the presence of fresh content. At Be […]

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November 8, 2022
SEO and Location Pages: Basics and Initial Elements

There are several forms of pages that may be valuable to your SEO and digital marketing efforts, and one important type here are location pages. What are these pages, and what are some of the key elements that should often be included in these pages? At Be Locally, we're happy to offer a wide range […]

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October 11, 2022
SEO and Topical Authority: How to Improve Yours

In part one of this two-part blog series, we went over some basics on the realm of topical authority in SEO and digital marketing. Referring to how much authority and reputation your brand has built up within your field, topical authority is a valuable metric that helps with everything from improved SEO rankings to increased […]

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September 13, 2022
SEO and Topical Authority: Basics and Importance

Authority is one of the most important concepts within digital marketing and the SEO world, and there are several different forms of authority that may play a key role in your efforts here. One of the most notable and possibly significant such forms is known as topical authority -- what exactly is this? At Be […]

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August 9, 2022
Social Media Contests: Excitement and Incentivizing

In part one of this two-part blog series, we looked at some of the basics and themes that should be considered if you're running a social media contest to boost your business's online branding. Such contests can be an extremely effective way of drawing in current and new clients, but only if they're carried out […]

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July 12, 2022
Social Media Contests: Effectiveness, Rules, Branding

There are a wide range of strategies that may be beneficial for businesses as they market to clients on social media, and one that's shown success across various industries is the process of running a contest. Social media contests can help generate demand and excitement for your products and services -- as long as they're […]

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June 14, 2022
IDing Spam in Web Traffic: Pages Per Session, Referrals, New Users

In part one of this two-part blog series, we went over some basics on how to identify spam in your web traffic. No one wants spam on their business website in any way, as it risks everything from a worse customer experience to dropping page rankings from Google and other search engines, and taking the right […]

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May 10, 2022
IDing Spam in Web Traffic: Average Session and Bounce Rate

There are a few undesirable terms or items in the world of SEO and digital marketing, and one of the most well-known is "spam." Referring to low-quality content or messages that are sent to large audiences for the purposes of non-solicited advertising, spam is one element that digital marketers and business owners everywhere are typically […]

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March 8, 2022
Identifying SEO Competitors: Relevance, Direct + Indirect

The world of SEO is a comprehensive one, and it requires attention to several different areas for success. One of these that's important for virtually any business looking to maximize SEO and digital marketing returns: Identifying and tracking primary competitors in your industry.  At Be Locally, this is just one of many themes we assist […]

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