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Internet Marketing Blog

June 14, 2022
IDing Spam in Web Traffic: Pages Per Session, Referrals, New Users

In part one of this two-part blog series, we went over some basics on how to identify spam in your web traffic. No one wants spam on their business website in any way, as it risks everything from a worse customer experience to dropping page rankings from Google and other search engines, and taking the right […]

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May 10, 2022
IDing Spam in Web Traffic: Average Session and Bounce Rate

There are a few undesirable terms or items in the world of SEO and digital marketing, and one of the most well-known is "spam." Referring to low-quality content or messages that are sent to large audiences for the purposes of non-solicited advertising, spam is one element that digital marketers and business owners everywhere are typically […]

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March 8, 2022
Identifying SEO Competitors: Relevance, Direct + Indirect

The world of SEO is a comprehensive one, and it requires attention to several different areas for success. One of these that's important for virtually any business looking to maximize SEO and digital marketing returns: Identifying and tracking primary competitors in your industry.  At Be Locally, this is just one of many themes we assist […]

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February 8, 2022
Facebook Ad Scaling: Techniques to Consider

In part one of this two-part blog series, we went over some basics on why it's important to scale Facebook ads for your business, plus some ways this can be done. This process, which involves tweaking or adjusting some of your best ads to cover even further ground, is a valuable one that's utilized by […]

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January 11, 2022
Facebook Ad Scaling: Basics, Types and Benefits

Facebook is one of the single largest social media resources for businesses looking to market themselves today, and there are several ways you can capitalize on its power. One of these that's particularly useful for many small and medium-sized businesses, allowing them to increase the eyes on their ads without spending tons of additional money, […]

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December 14, 2021
Long-Form Content in SEO: Tips on Implementation

In part one of this two-part blog series, we went over some of the major reasons why long-form content is so valuable in the world of SEO and digital marketing. From its ability to target multiple keywords to the way it makes it easier for Google to crawl and much more, there are several reasons why […]

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November 9, 2021
Long-Form Content in SEO: Why It’s So Beneficial

Content has long been one of the single most important elements in any SEO or digital marketing plan, and the last few years have revealed a specific trend within this realm: Long-form content is an extremely valuable approach. From longer blog posts to specific case studies, conference decks and other formats, long-form content is taking […]

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October 12, 2021
Understanding Crawl Budget Within SEO

While certain elements of search engine optimization (SEO) are relatively simple and straightforward, some others are a bit more complex. There are several "under-the-hood" examples in this category, elements that help drive SEO success despite most people knowing very little (or nothing) about them -- and one great example here is the use of what's […]

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September 14, 2021
On-Page SEO: Featured Snippets and FAQ Sections

In part one of this two-part blog series, we went over some basics regarding on-page optimization within the SEO world. Including everything from meta tags to keyword optimization, page formatting and other back-end areas, on-page optimization makes your content as available and visible as possible -- both to search engines and to readers looking for […]

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August 20, 2021
On-Page SEO: Basics and Formatting Concepts

Within the world of search engine optimization (SEO), on-page content is one of the single most important elements. On-page SEO features everything from meta tags and formatting to keyword optimization and more, helping make your content available to search engines and your audience alike.  At Be Locally, we're happy to help with a wide range […]

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