Local SEO is a powerful digital marketing strategy that puts your business products or services in front of qualified prospects in your area.
Google introduced this internet marketing platform to help customers more effectively find what they need when and where they need it, and the other search engines soon followed suit by launching their own local platforms.
If your business serves a specific geographic market, local SEO can help improve your odds of capturing new customers at the time they are most likely to make a purchasing decision.
Today, when the majority of internet searches are performed from a mobile device – and when most of your prospects are searching online for what you have to offer – local SEO can help you increase your market share as well as your revenues.
Search engine marketing (SEO) involves the employment of various strategies to convince Google, Bing, Yahoo, etc. that your business provides that best match for a prospect in search of what you offer. This is achieved through a variety of digital marketing tactics that leverage keywords and phrases.
In local and the more targeted hyperlocal SEO, geographical markers are added to your keywords to improve your chances of getting in front of qualified prospects in your area.
The most impressive aspect of this marketing strategy is that, when executed correctly, your products or services are put in front of qualified prospects who need what you have to offer right now.
The specific techniques for local search engine marketing vary based on your business model and goals. However, this digital marketing platform relies on using best practices, proven methods and impeccable research to identify the right combination of keywords and geographical key phrases.
If you have a brick-and-mortar location or if you provide services on a local or regional level, the chances are excellent that local or hyperlocal SEO marketing can provide significant benefits for your business.
In fact, for many businesses, this internet marketing platform provides a greater return-on-investment (ROI) than almost any other alternative. The impressive ROI of local search engine optimization stems from the fact that, not only is that approach highly effective for reaching prospects but much of the platform is offered by Google and the other search engines free of charge.
As the search engines continue to expand and improve their local and hyperlocal SEO platforms, more and more businesses find this approach invaluable for achieving their goals.
If your business model is appropriate for local SEO marketing, you should make your move to claim your business listings and start taking advantage of the many potential options – especially the ones currently offered for free by Google, Bing and Yahoo.
Unfortunately, the techniques required to put these highly effective marketing platforms to work can be daunting to business owners who don’t spend their days leveraging digital marketing strategies to increase revenues and grow their organization.
Fortunately, the digital marketing experts at Be Locally SEO know exactly how to put this powerful technology to work for you. As a part of our overall SEO and internet marketing strategy, we can position your business to capture the largest possible share of your target market. Contact us today to learn more about how you can grow your business using local SEO marketing.