There are a few needs that are absolutely vital within any sort of SEO or digital marketing program, and creation of quality content is at or near the top of any such list. For companies with limited budgets to put toward content, never fear - there are a variety of robust ways to generate good content even without breaking the bank.
At Be Locally, content creation is just one of numerous areas we're proud to assist clients with as we help them with SEO programs, web design services, social media marketing solutions and various other parts of the online marketing sphere. Here are some basic tips we offer clients who are working with limited budgets on how to still ensure they have great content across their sites and other important areas within digital marketing, across this two-part blog series.
One of the single most important steps throughout the content generation process is planning and mapping out what you're going to create. This stage allows companies with limited budgets to be more efficient with their efforts, ensuring they don't waste time or resources on content that won't have a positive impact.
For instance, using tools like Google Analytics can give you an idea of what kind of content your audience is drawn to, and what keywords they're searching for. This information can then be used to plan content that will attract and engage your target audience. Additionally, creating a monthly or quarterly content calendar can help you stay organized and on track with your content creation goals.
As you're planning and creating content, there are various technology and tools you can use to help make the process easier and more efficient. For example, many SEO programs offer keyword research tools that can help you find relevant keywords to target in your content. There are also numerous free or affordable graphic design and video editing tools available online for those looking to incorporate visual elements into their content.
There are also now more and more AI-based content creation tools on the market that can help generate written articles or social media posts with minimal human input. While these tools may not be able to fully replace human creativity and writing ability, they can still be helpful for those on a tight budget.
One major mistake that companies with limited budgets often make is trying to produce as much content as possible, thinking this will increase their online presence. However, quality should always take priority over quantity when it comes to digital marketing.
In fact, search engines like Google value high-quality, informative and engaging content over a large quantity of mediocre content. So don't feel pressured to constantly churn out new content - instead, focus on making each piece of content the best it can be.
In part two of our series, we'll cover more tips for generating good content on a budget, including leveraging user-generated content and repurposing existing content. Check back soon! For more on this or any of our SEO and digital marketing solutions, contact our team at Be Locally today.