SEO Content on a Budget: Outsourcing, Re-Use

In part one of this two-part blog series, we looked at some of the important areas to keep in mind if you have a limited budget for your website's SEO content, but still want to succeed in this vital area. It's definitely possible to achieve great content that helps draw in customers to your site even if you have limited dollars to spend, especially if you know what you're doing and are working with professionals who are in the same boat.

At Be Locally, we're here to offer a wide range of SEO and other digital marketing solutions, including local SEO, PPC, social media marketing and more. While part one of our series looked at topics like content plans, use of technology and the prioritization of quality over quantity, today's part two will dig into some other specific approaches to achieving strong SEO content despite a limited budget.

SEO Content on a Budget

Outsourcing Where Appropriate

One important topic when it comes to SEO content for any budget level is the idea of outsourcing. Outsourcing some or all of your SEO content needs to a professional agency like Be Locally can often provide significant value and save time, meaning it's an efficient use of budget dollars.

Now, deciding whether to outsource or not is often a budget-based decision. But in some cases, even if you're trying to save money, it may make sense to invest in outsourcing certain aspects of your SEO content. This might include tasks like keyword research and optimization, content creation and distribution, or technical SEO work – these areas are all crucial for strong SEO performance but can be time-consuming and require specialized knowledge. At Be Locally, we have the expertise and resources to handle these tasks efficiently and effectively, helping you get the most out of your budget.

Re-Using or Repurposing Past Content

Another budget-friendly approach to SEO content is finding ways to re-use or repurpose past content. This can save time and money while still providing valuable material for your audience. For example, you might take a popular blog post from the past and turn it into an infographic, video or podcast episode that can be shared on various channels.

Similarly, look for opportunities to update or expand on past content that may have performed well in the past. Maybe you can add new statistics or research, update images, or provide a fresh perspective to keep it relevant and engaging for your audience.

Leveraging User-Generated Content

Finally, don't underestimate the power of user-generated content (UGC) when it comes to SEO efforts. Not only is UGC often more authentic and engaging than branded content, but it can also save you time and resources. By encouraging customers to share their experiences or reviews on your website or social media channels, you can create a valuable source of SEO-friendly content that will help drive traffic to your site.

Overall, with some strategic planning and the right approach, it's entirely possible to achieve successful SEO content even on a limited budget. And with Be Locally as your partner, we'll work closely with you to make the most of every dollar and help your business thrive in the competitive digital landscape. Contact us today to learn more about our services and how we can help boost your SEO performance despite budget constraints.

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