SEO Goals and KPIs: Goal Importance and Examples

There are a few key concepts when it comes to managing SEO and other digital marketing efforts for your business, and working toward basic goals is at the top of this list. Ensuring you know your most important goals and KPIs (key performance indicators) makes a huge difference in organizing and optimizing your entire online marketing approach.

At Be Locally, we're happy to help with everything from local SEO to web design, social media marketing and more for any business looking to expand their digital reach. In this two-part blog series, we'll go over both goals and KPIs - what both are, how they differ, and some examples of each. Today's part one will go over goals, while part two will dig into KPIs in more detail.

Comparing Goals and KPIs

Before we get to those details, however, let's define both goals and KPIs. Goals are the general objectives you have for your business or marketing efforts - they can be long-term or short-term, but they represent what you ultimately want to achieve.

KPIs, on the other hand, are specific metrics used to measure progress towards those goals. They should be quantifiable and measurable, making it easy to track progress and see if you're on target to meet your goals.

Why Digital Marketing Goals are Vital

Within SEO and any other element of digital marketing, having clear and defined goals is critical. There are several reasons for this:

• Helps with focus: Setting specific, achievable goals gives you a target to work towards and allows you to focus your efforts on what's most important. Without goals, it's easy to get caught up in various tasks and lose sight of the bigger picture.
• Guides strategy: Goals help shape your overall digital marketing strategy and guide decision-making. For example, if your goal is to increase website traffic, you may focus on SEO tactics such as improving search rankings or creating more engaging content.
• Measures success: Without goals, it's difficult to gauge whether your digital marketing efforts are successful or not. By setting clear goals and tracking them with KPIs, you can measure progress and determine if your efforts are paying off.

Examples of Digital Marketing Goals

Goals will vary for each business, but some common examples of digital marketing goals include:

• Increase website traffic
• Improve search engine rankings
• Boost brand awareness
• Generate leads or conversions
• Increase social media following or engagement
• Enhance online reputation

In part two, we'll delve into KPIs and how they relate to these goals. Stay tuned!

At Be Locally, we're dedicated to helping businesses achieve their digital marketing goals. Contact us today for a free consultation and see how we can help your business grow online!