There are a few key concepts when it comes to managing SEO and other digital marketing efforts for your business, and working toward basic goals is at the top of this list. Ensuring you know your most important goals and KPIs (key performance indicators) makes a huge difference in organizing and optimizing your entire online marketing approach.
At Be Locally, we're happy to help with everything from local SEO to web design, social media marketing and more for any business looking to expand their digital reach. In this two-part blog series, we'll go over both goals and KPIs - what both are, how they differ, and some examples of each. Today's part one will go over goals, while part two will dig into KPIs in more detail.
Before we get to those details, however, let's define both goals and KPIs. Goals are the general objectives you have for your business or marketing efforts - they can be long-term or short-term, but they represent what you ultimately want to achieve.
KPIs, on the other hand, are specific metrics used to measure progress towards those goals. They should be quantifiable and measurable, making it easy to track progress and see if you're on target to meet your goals.
Within SEO and any other element of digital marketing, having clear and defined goals is critical. There are several reasons for this:
Goals will vary for each business, but some common examples of digital marketing goals include:
In part two, we'll delve into KPIs and how they relate to these goals. Stay tuned!