Internet Marketing Blog

October 11, 2022
SEO and Topical Authority: How to Improve Yours

In part one of this two-part blog series, we went over some basics on the realm of topical authority in SEO and digital marketing. Referring to how much authority and reputation your brand has built up within your field, topical authority is a valuable metric that helps with everything from improved SEO rankings to increased […]

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September 13, 2022
SEO and Topical Authority: Basics and Importance

Authority is one of the most important concepts within digital marketing and the SEO world, and there are several different forms of authority that may play a key role in your efforts here. One of the most notable and possibly significant such forms is known as topical authority -- what exactly is this? At Be […]

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August 9, 2022
Social Media Contests: Excitement and Incentivizing

In part one of this two-part blog series, we looked at some of the basics and themes that should be considered if you're running a social media contest to boost your business's online branding. Such contests can be an extremely effective way of drawing in current and new clients, but only if they're carried out […]

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July 12, 2022
Social Media Contests: Effectiveness, Rules, Branding

There are a wide range of strategies that may be beneficial for businesses as they market to clients on social media, and one that's shown success across various industries is the process of running a contest. Social media contests can help generate demand and excitement for your products and services -- as long as they're […]

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June 14, 2022
IDing Spam in Web Traffic: Pages Per Session, Referrals, New Users

In part one of this two-part blog series, we went over some basics on how to identify spam in your web traffic. No one wants spam on their business website in any way, as it risks everything from a worse customer experience to dropping page rankings from Google and other search engines, and taking the right […]

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May 10, 2022
IDing Spam in Web Traffic: Average Session and Bounce Rate

There are a few undesirable terms or items in the world of SEO and digital marketing, and one of the most well-known is "spam." Referring to low-quality content or messages that are sent to large audiences for the purposes of non-solicited advertising, spam is one element that digital marketers and business owners everywhere are typically […]

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March 8, 2022
Identifying SEO Competitors: Relevance, Direct + Indirect

The world of SEO is a comprehensive one, and it requires attention to several different areas for success. One of these that's important for virtually any business looking to maximize SEO and digital marketing returns: Identifying and tracking primary competitors in your industry.  At Be Locally, this is just one of many themes we assist […]

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February 8, 2022
Facebook Ad Scaling: Techniques to Consider

In part one of this two-part blog series, we went over some basics on why it's important to scale Facebook ads for your business, plus some ways this can be done. This process, which involves tweaking or adjusting some of your best ads to cover even further ground, is a valuable one that's utilized by […]

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January 11, 2022
Facebook Ad Scaling: Basics, Types and Benefits

Facebook is one of the single largest social media resources for businesses looking to market themselves today, and there are several ways you can capitalize on its power. One of these that's particularly useful for many small and medium-sized businesses, allowing them to increase the eyes on their ads without spending tons of additional money, […]

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December 14, 2021
Long-Form Content in SEO: Tips on Implementation

In part one of this two-part blog series, we went over some of the major reasons why long-form content is so valuable in the world of SEO and digital marketing. From its ability to target multiple keywords to the way it makes it easier for Google to crawl and much more, there are several reasons why […]

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