In part one of this two-part blog series, we went over some of the basics on "fresh" site content and why it's so important for your overall SEO and digital marketing success. Google and other search engines definitely prioritize new, updated content in today's day and age, and there are several specific reasons why optimizing your pages in this way will help boost your rankings and impressions.
At Be Locally, we're here to help. We offer a robust range of SEO and web design services, and fresh content is a key part of our approach to on-site optimization. Here are some of the other major reasons why it's so important.
Google is the single largest source of search traffic for most websites, and when it comes to their algorithms for ranking pages and sites, fresh content is at the top of the list. Google's algorithms are regularly updated, so it's important to make sure your site is always up-to-date with new content.
This ensures that your pages will rank higher in Google SERPs, and it will also keep your pages from getting pushed down the rankings by new, fresh content from other sites. The Googlebot that crawls your website will also be more likely to come back more frequently if it can find something new each time.
A key element in SEO today is the concept of "authority" - and content plays a major role in this. Updating your site with fresh content will show Google (and other search engines) that you're an authority on the topic, as well as a reliable source of information for users.
Having more content also allows you to use internal linking and crosslinking to create relationships between different pages and topics, which can further help boost your SEO.
As mentioned above, Google crawls websites looking for new content - if it finds something that's outdated or irrelevant, it will lower your rankings. That's why keeping your pages fresh is so important. It shows Google that your content is still relevant and up-to-date, which will help ensure you don't lose any ground in the rankings.
Finally, having fresh content on a regular basis helps keep users engaged with your site. Updated content means people are more likely to return to your site for new information or updates, which can help increase your traffic and leads.
At Be Locally, we know how important fresh content is for SEO success - that's why it's a cornerstone of our approach to digital marketing. If you're looking to optimize your site for search engines, contact us today and find out how we can help! We look forward to hearing from you.