As many business owners and marketers are already well aware, content is hugely important within the realm of SEO and digital marketing. It's important to realize, however, that not all content is created equal - and with Google and other search engines, there's a major priority placed on the presence of fresh content.
At Be Locally, content is just one of numerous areas we'll assist you with when you come to us for needs like local SEO, on-site optimization and numerous other digital marketing needs. What do we mean when we talk about fresh content, and why is having fresh content on your pages so important? This two-part blog series will look at the answers to these questions.
For those new to content marketing, fresh content refers to any new material that appears on a website. Fresh content can take many different forms; for instance, you might have a blog or a news section that provides articles about your industry and current events. You could also post images or videos, provide advice in the form of tutorials and tips or simply upload new documents such as PDFs and whitepapers.
The important factor to remember is that fresh content should always be relevant, helpful, informative and current. It should also add value to your visitors’ experience when they visit your website.
Why is having fresh content so meaningful in SEO and other digital marketing areas? Here are some of the key reasons.
One of the key back-end functions of search engines like Google is "indexing" web pages. This is the process of gathering and cataloging content about webpages in order to determine how relevant it is for certain search queries.
A major priority for search engines is to be able to provide web users with fresh content; as such, when they come across new material on existing websites, they’ll index it more often. As a result, your new content will appear in search engine results much faster than if you hadn't updated anything.
The more often you're updating your content, the more chances you have to use relevant keywords in your copy. This increases your chances of appearing higher up in search engine results for those queries, and it also helps you to rank for multiple different keywords.
For instance, if you had a blog post about the latest trends in digital marketing, you could use relevant terms like "SEO," "content marketing" and "social media" - all of which would help to boost your search engine rankings.
In part two of our series, we'll go over more ways in which having fresh content on your website can help your SEO and digital marketing efforts. For more on this, or to learn about any of our digital marketing programs, speak to our team at Be Locally today.