In part one of this two-part blog series, we looked at some of the basics and features of what's known as social commerce. Involving the sale of products directly via social media channels, social commerce is growing in value for many businesses - and if you're using it correctly, it can be quite beneficial.
At Be Locally, we're here to help clients with a huge range of digital marketing and SEO solutions, including both ecommerce SEO and social media programs (plus numerous other options). While part one of our series went over the common features of social commerce, today's part two will look at the various approaches marketers can use to inform their social commerce efforts.
For many businesses, customer feedback is one of the primary drivers behind their decisions. Going over customer reviews and surveys can help you understand what people like or don’t like about your product, which could be invaluable for tweaking your social commerce setup. The same applies to any other engagement metrics you have access to - by understanding how customers interact with your content on social platforms, you can start to better inform your decisions.
For example, if customers are responding well to a particular post on Twitter, it could mean that it's worth sending similar content or even running an ad campaign with similar messaging.
On the other hand, if a post doesn't receive many responses, it could be an indication that either the message isn’t resonating or that there's room for improvement in terms of product presentation.
Naturally, one vital component of any successful social commerce setup is the ability to link directly to products from posts (or other forms of content). On many platforms, this can be done by providing a direct link to the product page in question.
However, if you’re looking for an even more streamlined workflow, some social media channels offer distinct ‘Shop’ sections. Through these, you can provide detailed information about the products in question and make it easier for customers to purchase directly from within the platform.
Across all of your social platforms, the aim should be to make it as easy as possible for customers to purchase quickly and without additional hassle.
Another popular option for businesses looking to implement social commerce is that of live shopping showcases. By streaming product demonstrations and other forms of content in real time, these can be great ways to generate additional interest in your products or services.
These events can also be used as a platform for launching new products, with the added bonus of being able to interact directly with customers. Many platforms now offer various tools and features for creating these sorts of events, so it's worth exploring what options are available to you.
At Be Locally, we're here to help clients with a huge range of digital marketing and SEO solutions, including both ecommerce SEO and social media programs (plus numerous other options). If you’re looking to make the most out of your social commerce efforts, our team can provide invaluable advice on how best to do this. Contact us today!