Starting Up Pinterest: Tools, Frequency and Analytics

In part one of this two-part blog series, we went over some basics on getting started with a Pinterest profile for your business website. Used mainly for online shopping, Pinterest is a massive platform with hundreds of millions of users and excellent e-commerce features, making it ideal for a number of marketers.

At Be Locally, we’re happy to provide a wide variety of social medial marketing services to all our clients, including everything from Facebook to Instagram and, yes, Pinterest as well. We’ve assisted numerous clients with the formulation and building of a Pinterest page for their business, helping not only generate sales directly through the site, but also generate more traffic toward your own site in mutually beneficial ways. Today’s part two of our series will go over a few additional areas to keep in mind.

Vital Pinterest Resources

There are several tools within Pinterest that are ideal for online marketers and those looking to build their profile while also selling products. The most important of these are known as “pins,” specifically rich pins – here are a few areas to keep in mind with regard to these:

• Rich pin basics: Rich pins are a way of signaling to Pinterest that a given product on your site is available currently. They are made to sync automatically with your site, updating product information changes like price changes or when a product has gone out of stock. These buyable pins allow customers to buy products without ever leaving Pinterest. Our pros will be happy to show you how to enable rich pins, which involve simple HTML code and some very easy copying and pasting.
• Pin promotion: In addition, Pinterest offers promoted content on a pay-per-click model. You can either manually control your own bid or let Pinterest handle this area given your budget. This format allows you to get more eyes on any pins you’re looking to promote.
• Collections: You also have the ability to create pins that link to more than one product at a time, such as collections or series. These are often great for traffic increases.

Posting Frequency

It’s good to post often on Pinterest, with posting topics that are highly relevant to your products and overall business. However, do not spam post or post in bulk, as this will not be viewed positively and may even hurt your profile.

Monitoring and Tracking

Just like with any other area of your online or social media marketing, it’s important to track your progress on Pinterest. There are several basic analytics tools offered by Pinterest to allow you to view the success of various posts, both in terms of basic clicks and advanced engagement data like conversions, click-through rates and more. Utilize these tools regularly.

For more on how to get started with a Pinterest profile for your business, or to learn about any of our SEO, web design or other digital marketing services, speak to the staff at Be Locally today.