Social media marketing — using platforms such as Twitter, Facebook, LinkedIn and others — offers a powerful means of improving brand awareness and engaging both prospects and customers in meaningful dialogue.
However, unless you choose your approach carefully and use proven marketing principles and theories, you may struggle to achieve the results you seek.
A professional internet marketing firm can provide the guidance your company needs to derive significant benefits from social media marketing, helping you grow your business and achieve your sales and revenue goals.
Generally, the term “social media” refers to the now-familiar platforms of Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, YouTube, etc. Although each of these platforms serves a different purpose of social interaction, they all provide a means of interaction with other users, and more important, a way to find specific types of information.
SM marketing refers to the process of leveraging these platforms to connect with prospects and customers alike, and to interact with them to attain specific goals. You can achieve this through non-paid postings, but to derive the greatest benefit, internet marketing professionals look to paid or promoted social opportunities.
Most businesses can use some or all these platforms to introduce new prospects to your brand, increase brand awareness and to create brand advocates who will work to further promote your products and services. Your company’s goals might also include alerting your audience to special promotions or product releases, or even to increase sales.
As a part of a larger SEM and SEO strategy, social marketing can also drive more traffic to your website.
Search engine marketing (SEM) refers to using pay-per-click (PPC) campaigns to propel your business to the top of paid search results. Although SEM typically refers to Google, Bing and Yahoo PPC campaigns, you can also use this approach for social media platform-specific searches.
Facebook has already become an exceptionally popular search engine for local services and products. Facebook PPC campaigns and boosted posts are not for every company or business model, but depending on what you do and how much of a following you already have on social platforms, you may get a lot of traction by using social media.
Search engine optimization (SEO) generally describes the tools and techniques necessary for improving your site’s performance in organic (non-paid or earned) search engine results. Although it wasn’t always the case, Google, Bing and Yahoo now include SM-specific links in their search engine results.
Although social marketing sometimes seeks to improve earned results, it more often uses paid approaches to promote a brand as well as products and services. However, both these approaches can help improve SEO results.
To ensure the maximum benefit of social marketing, you must approach it as a part of your overall marketing strategy. That’s where having an experienced online marketing and SEO expert comes in.
Be Locally SEO offers social media marketing as a part of an overall digital marketing approach, which may include PPC and AdWords campaigns, content marketing and search engine optimization. Contact us today to learn more about social media marketing and how it can help you achieve your business growth goals.
