Starting Up Pinterest: Target Audience, Titles and More

January 12, 2021

While it may not be the first social media channel you look to for online marketing needs, Pinterest is immensely valuable for many in this space. An incredibly popular tool that's primarily used for online shopping, Pinterest boasts nearly 500 million users and has a variety of great e-commerce features.

At Be Locally, we're happy to assist clients with a wide range of social media marketing themes, including getting started with and maximizing your Pinterest platform. What are some of the top tactics we tend to recommend to our clients when they're starting up a Pinterest profile for business? This two-part blog series will go over several.

starting Pinterest target audience

Target Audience

Pinterest is great in large part because of how easily it lets customers find your business and buy products or services from it. Think of it as an online storefront, complete with the eye candy that will draw in customers.

For this reason, knowing your audience is one of the top recommendations we make to clients who are entering the Pinterest space. The better a grasp you have on your audience demographics, desires and other factors, the easier it will be for you to tailor every element of your Pinterest profile to these variables. In fact, you can even proceed with the storefront theme directly: Use the exact same themes you would if you were advertising products in a store window at the mall, only with the appropriate links and directions for online purchasing.

Importance of a Title

The first thing prospective customers will see when browsing Pinterest is titles, and it pays to have robust, descriptive titles for all your products. Your title is your headline, the area where you want to include SEO keywords and draw customers in.

Visuals and Written Descriptions

Also vital will be written descriptions for your products, which are allowed to be somewhat longer than other platforms on Pinterest. While these descriptions won't always show up on the user's device, they can be accessed easily – and also help generate traffic. Think of the most relevant keywords and infuse them into well-written, informative descriptions of your products.

In addition, pay close attention to the visuals used. Pinterest is a very visually-driven platform, one where users regularly post and repin items that interest or appeal to them. Use your imagery to tell stories about and describe your products in simple ways that potential clients will easily understand, showing them directly how you provide solutions to their problems or answers to their questions.

For more on using Pinterest to drive interest in your brand and important digital marketing themes, or to learn about any of our SEO, PPC, web design or other online marketing services, speak to the staff at Be Locally today.

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