In part one of this two-part blog series, we looked at some of the basics and themes that should be considered if you're running a social media contest to boost your business's online branding. Such contests can be an extremely effective way of drawing in current and new clients, but only if they're carried out in the right ways.
At Be Locally, we're happy to help with a wide variety of social media marketing needs across all the important channels available, including many that allow for contests or similar promotions. What are some other important themes to keep in mind as you're getting a social media contest started? Here's a primer.
One of the key things to remember is that you'll need to keep your contest interesting and engaging if you want it to be successful. This means having good prize offerings, but also ensuring that the overall theme of the contest is something that will capture people's attention. If your contest is too boring or mundane, people will quickly lose interest and move on.
On the other hand, if you make your contest too complicated or difficult to understand, people will also be less likely to take part. Try to strike a balance between the two extremes and come up with something that is both attention-grabbing and straightforward.
In addition to making sure that your contest is interesting, you'll also need to make it easy for people to enter. This means having a clear and concise set of rules that can be easily followed.
If your contest is too complicated or requires too much effort to enter, people will simply not bother. Remember that most people are busy and don't have a lot of time to spare, so make sure your contest doesn't require too much of their time or energy.
Another important theme to keep in mind is that you'll need to incentivize people to share your contest with their friends and followers. After all, the whole point of running a social media contest is to reach as many people as possible.
One way to do this is to offer bonus entries for people who share your contest on their own social media channels. This will help to spread the word and get more people interested in taking part.
You could also consider offering discounts or other incentives for people who refer others to your contest. This is a great way to boost interest and ensure that your contest reaches a wide audience.
For more on how to run a great social media contest that will bring eyes to your brand and services, or to learn about any of our SEO, PPC or other online marketing services, speak to the team at Be Locally today.