There are several forms of pages that may be valuable to your SEO and digital marketing efforts, and one important type here are location pages. What are these pages, and what are some of the key elements that should often be included in these pages?
At Be Locally, we're happy to offer a wide range of SEO and digital marketing services, including local SEO and many others. Let's go over what location pages are and why they are often important for your marketing efforts, plus go over some of the key elements you may want to include in your location pages, across this two-part blog series.
If you're unfamiliar with location pages, they are simply pages on your website that focus on a specific geographic location. This can be a city, state, country, or other such area. These pages are important for several reasons.
For one, they help you to target potential customers in specific locations. If someone searches for something like "restaurants near me," your location pages can come up and help to bring them to your business. Additionally, if you have a brick-and-mortar store or other physical locations, these pages can be used to list each individual location, complete with important information like the address, hours of operation, phone number, and more.
Location pages are also beneficial for SEO purposes. They can help you to rank higher in search engine results pages (SERPs), which in turn can lead to more website visitors and potential customers. And, they can be a great way to build up your backlink profile, as you can include links to your location pages on other websites and online directories.
As you're creating location pages, having unique content is extremely valuable. Our next several sections, and on into part two of our series, will go over some of the content and related elements it often pays to include in your pages.
Using Google My Business is one of the simplest ways to get started with local SEO. This is a free platform from Google that allows you to list your business, complete with important information like your hours, address, phone number, and more. Once you've completed your listing, it will appear in SERPs when potential customers search for related terms.
Your pages should also include paragraph content discussing your locations. This is a great opportunity to include important information like your hours of operation, special offerings, and anything else that may be of interest to potential customers. You can also use this space to discuss your company's history, if you have multiple locations, and more.
Another vital element to include on your location page is your hours of operation. This lets potential customers know when they can come and visit you, and can help to avoid any disappointed customers who show up outside of your hours. You'll also want to include your name, address, and phone number (NAP), so that potential customers have all the information they need.
In part two of our series, we'll go over some additional elements to include in location pages for SEO. For more on this, or to learn about any of our SEO, PPC or other online marketing solutions, speak to our team at Be Locally today.