Search engine optimization (SEO) can help make your online presence more visible to the best audience for you, thereby connecting you with new customers.
Consider this scenario: You’re one of 20 yoga studios in town. The area is relatively small, so it’s feasible that anyone in the city limits is a potential customer — although of course the absolute best matches are within walking distance to your studio, or perhaps you offer a style of yoga that’s appealing to certain groups. If someone wants to find a yoga studio in your town, his or her first step is probably Googling “yoga yourtown” or another keyword variance.
The yoga studios that are going to get the most traffic are those in the first few Google search results. If your SEO is poor and you’re on page two, the vast majority of potential customers searching for exactly what you offer won’t even see your link. Most don’t even scroll down to check out the entire first page of search results. Most only look at the first few results.
How do those first few get that ranking? With excellent SEO.
There’s no way any SEO agency or expert can promise you top place, especially for a competitive SEO keyword or phrase. However, most websites can improve their rankings, sometimes with fast and easy SEO changes. SEO includes the right keyword variance and density, the speed of your website, the quality and quantity of inbound links, and of course making sure you aren’t using any black hat tactics.
Yoga teachers will often say the toughest part of any practice is just getting to the mat. The toughest part about getting new customers is simply directing them to your website. Of course, you can’t bombard new visitors with pop-ups, ads or poor quality content. Part of SEO best practices means having a quality website. If you rank highly for your keywords, it’s almost certain that your website itself is high quality.
You can use SEO, and local SEO to reel in potential new customers. Local SEO is what connects you to those in your town or region. If you’re a brick-and-mortar yoga studio, you may not want to rank highly for key phrases like “aerial yoga,” since that may get you website visitors who are on the other side of the world. You would do better to rank highly in the area where your potential customers actually live, so a better search phrase would be “yoga studio South Jordan Utah.”
Hyperlocal is getting even more localized, perhaps ranking for a neighborhood or even a street. This connects you to customers who are within walking distance and are even more likely to take a class, buy a membership or come to more drop-in classes.
SEO can do a lot for your business, but remember that it’s just the introduction. It doesn’t lead to loyal customers, return customers, or even necessarily happy customers. SEO is part of a great online presence, but it largely handles the beginning of that business-customer relationship. You’ll still have to do your part — closing the deal and making sure the customer comes back for more.
Ready to get started? Contact Be Locally SEO and find out how SEO can help you connect with more customers.
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