Why Mobile Website Optimization Is Important

July 8, 2015

Mobile Website Optimization

Mobile website optimization is a term no one had really heard of even a few years ago. Today it’s a must if you hope to compete in the marketplace. If you have heard anything about Google's so-called Mobilegeddon update, you have some idea of why mobile website optimization is so critical today. Regardless of the purpose of your website, it has to look good on mobile devices if you want people to see it. If you still doubt that optimizing your site for mobile is worth your time, here are some of the best reasons to consider it.

Mobile Traffic Is Major

More people than ever are using smartphones and tablets on a regular basis. If you have recently looked up directions, checked a social network or purchased an item using your phone, you can probably attest to this yourself. In fact, more than one-quarter of online sales are now made via mobile device, and more than half of tablet users claim they prefer to shop using this device rather than on a computer. If you compare these statistics to those from ten years ago, you will see that mobile usage has increased exponentially. This is not unique to the U.S. either. Global mobile usage is also on the rise. More than half the people in the world own a cell phone and experts predict that by 2017, 70 percent of the world will have one. Clearly, you don't want to miss out on the opportunity to show more than half the world your website.

Mobile Users Take Action

If you are hoping to sell your products or services, having a site that is properly optimized for tablets or phones is the way to go. This is because when people use their mobile device, they are often ready to perform some action. For example, when they use it to look at a map, it's because they are looking up directions from the car rather than simply being curious about a location. If they look up a phone number from their phone, they are ready to call it. And if they look up an ecommerce site or click a link to one, they are ready to make a purchase. Mobile devices aren’t the most convenient way to browse or “window shop” so, if someone is visiting you from their smartphone, it’s because they need what you have to offer right now. This is why it pays to optimize your site for mobile.

You Need to Stay Competitive

Consumers have so many sites to choose from that you will lose their interest – and likely their business – if your website is not optimized for use on a phone or tablet. Many websites are not even readable on such devices, since they were designed to be viewed on computers. If your website requires viewers to constantly scroll, zoom, or wait several seconds for the content to load, they will leave in a heartbeat in favor of a competitor's site. And of course, this will affect your bottom line, especially as more businesses optimize their websites.

Fortunately, you can hire a professional internet marketing service today to handle your website design, social media and content marketing needs. Don’t wait until your next potential customer leaves your site in favor of a competitor’s. Get started on your mobile website optimization today.

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