How to Find Your Brand’s Visual Angle

Does your small business have numerous products to showcase? Or are you looking for a way to display photos of your small company’s previous work or portfolio? If so, marketing on visual platforms might be for you. Finding your brand’s visual angle is key to standing out on platforms such as YouTube and Instagram, and it can help you dominate both SEO and social media. Pictures are shared 2x more often on Facebook than text updates, and video outperforms all other content types of a factor of 12x. Here are the top strategies that we recommend for finding your brand’s unique visual story and leveraging that into your online marketing campaign.

Audit your existing visual brand assets: Many companies already have a strong visual foundation to their brand. Do you have a repository of short films you’ve made with your executives? An extensive product collection that’s easy to photograph? Do you run events or conduct business in stunning or interesting locations? Do customers send you images of them using your product? Take stock of what photos, charts, graphs, videos, and other content you already have or could easily create. These can help you get started with visual content while you develop fresh material and a more robust campaign roll-out plan.

Parlay other content formats into visual content: Content reformatting and repurposing is a smart way to get leverage on your content generation efforts. Many of your existing content formats such as blog posts, white papers, and presentations can be transformed into visual content. Popular status updates from Facebook or Twitter can be created into Pinterest-worthy images. White papers or detailed blogs can form the foundation of research for infographics. A powerful presentation can be narrated and turned into a video for YouTube and Vimeo.

Harness the power of the meme: One of the easiest ways to create visual content that’s high impact and highly shareable is to create memes. You’ve no doubt seen them in your Facebook and Twitter feeds, and filling entire Pinterest boards. Memes are beautiful or interesting images that share a quote, fact, or insight that would be relevant to your audience. The best ones include a brand attribution or a reference to your website. Meme Generator and Canva are two easy, free ways to get started with experimenting with memes for your visual marketing.

Use facts and stories in visual content: Visual content can go beyond a simple picture or a short video. You can use the visual format – especially infographics – to highlight case studies, original research, powerful processes, and insider looks into the value that you create for your customers. Visual education is a great approach for any brand to take. Infographics can be syndicated and shared, building natural links back to your website and improving your search engine performance. Slide decks can be shared in the presentations section of your LinkedIn page or on platforms such as SlideShare for wide exposure with professional audiences.

Many businesses can’t imagine where to get started with visual content. But performing well on social media platforms such as Pinterest and Instagram doesn’t require a whole new initiative. Strategically inventorying and repositioning your existing content can help you launch a powerful visual media campaign. If you’re ready to dive into the world of visual social media marketing, we can help. Contact us today to arrange for a personalized consultation.

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