Email marketing is using marketing techniques to reach customers and potential customers via email. It might sound easy, but it’s actually both a skill and an art. The Mad Men days may be left in the dust, but there are still some traditional marketing techniques that can be tweaked and used today. As technology changes, marketing has to change with it. Every single email a company sends has the potential to be “email marketing,” and it’s important not to miss out on any opportunity. Be Locally SEO works with you to design a personalized email marketing campaign for the best customer retention and return on investment (ROI).
Why Email Marketing?
There are several primary reasons businesses send emails to customers—to improve relationships with customers or build relationships with new customers. Advertisements may or may not be included in these emails. With the right subject line, people are more likely to click on an email than to physically open what’s obviously junk in the mailbox at home or in the office. Many benefits are included with email marketing that traditional marketing can’t deliver, including:
- A concrete ROI can be tracked
- They’re faster and cheaper
- More people can be reached
- Video marketing can be included
- They instantly reach those on mobile platforms
Affordability is a big factor. There’s no printing, no paying more for full-color prints, no postage fees and no lost income when an email is sent to the wrong address. However, there is the issue of manpower and labor. A business that tries a DIY email marketing campaign approach with no experience won’t be as successful as it can be. At Be Locally SEO, we make email marketing affordable and easy so you can reap all the benefits.
Video marketing is extremely popular as more people prefer to watch a video rather than read a text. According to Forrester Research, it’s estimated that every minute of video is worth 1.8 million words. ComScore notes that over 100 million people, or 45 percent of internet users, watch at least one video per day. It gets even better—the Online Publishers Association reports that 64 percent of people are more likely to buy a product or service after watching a video.
Mobile platforms are truly becoming additional appendages thanks to the excitement for Google Glass, numerous tablets and smartphones that are constantly improving. If someone gets an email on their smartphone, they’re more likely to check it out compared to sorting through their tangible mail at home. It’s estimated by Cisco that global mobile internet will grow 66 percent between 2012 and 2017.
Be Locally SEO can design, prepare content for, implement and track your email marketing campaigns. Our experts always keep responsive design in mind, so you don’t need to worry if your emails and video marketing will work on an outdated laptop, slow connection or the latest mobile device. Everything is tested and regularly updated so your customers won’t miss a thing.
Get more information about our pricing, options and customized plans today.