A shopping network campaign allows retailers to reach more qualified prospects, and as a result, make more sales.
How does it work?
Using a pay-per-click (PPC) approach, you bid on your keywords and phrases. If you outbid your competitors who want the same keywords, your ad gets served to the targeted prospects who search your term.
Shopping ads appear in prominent places where your prospects will notice. With a well-structured and managed campaign, this internet marketing strategy can help you achieve your sales and revenue goals.
PPC shopping networks — like Google Shopping — let online and local sellers reach more prospects and make more sales.
It works much like a Google Ads campaign, but the ads appear in a variety of locations and feature a photo and important information about your products. In fact, you can include a title, price, the name of your business and other key information you may want to provide your prospects.
In Google, shopping ads appear on the “shopping” menu tab, in regular Google search results, and if applicable, on Google search partner sites if you design the campaign accordingly.
The most striking benefit of using shopping network ad campaigns is that your ads will be served only to those online shoppers who search for your products.
If your business model is a good match for this online marketing platform, Google shopping network ads may make more sense — and return better results — than a generalized Google Ads approach. And for many retailers, a well-managed campaign with a higher click-through rate may actually cost less.
And you can use this advertising format whether you sell exclusively online, from a brick-and-mortar store location — or both.
Basic Google shopping ads allow you to promote a product using a title, photo, price and your business name. You can boost your campaigns with special promotions and offers as well as product ratings. As consumers rely more and more on product ratings, this provides a highly desirable enhancement to help you sell more.
Google recently rolled out a new PPC retail option: Showcase Shopping ads. Clicking on these ads takes prospects to another Google-based catalog page with similar products. If the user clicks your product from the catalog page, you will pay for that click; however, you will not be charged for their first click.
The advantage of the Showcase ad is that your prospects will have the opportunity to further clarify their interest in your product, reducing the need to pay for spurious clicks.
Running campaigns on Google and other shopping networks offers a host of benefits for companies large and small. Contact Be Locally SEO today to learn more about how PPC shopping network ads can help you increase your sales.
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