The SEO and online marketing world often operates in response to real-life events, and the unfortunate recent COVID-19 outbreak is a prominent example. Numerous businesses have been or will be impacted by various shutdowns and social distancing efforts, and one significant issue that may arise during this period for businesses and SEO experts alike is the presence of out-of-stock product pages.
At Be Locally SEO, we’re dedicated to providing all our high-quality SEO services and other marketing solutions through this difficult period. We’ve taken all the proper steps to allow our expert staff to work remotely while continuing to serve our clients in all the same ways. In this two-part blog series, we’ll go over the issues your e-commerce business might be facing with out-of-stock product pages during unusual periods of demand, plus how you can respond from an SEO perspective so your business is not hurt in tangential ways.
For numerous retailers, from large corporations down to small online businesses, the outbreak and resulting concern has led to major issues with product stocks. While many businesses are familiar with going out-of-stock for a given product every now and then, this is a very different situation.
Rather than a single item or two being out-of-stock, many businesses are dealing with numerous similar items that are all out-of-stock simultaneously. Not only this, but massive demand and issues with supply chains mean that many retail companies do not know when their stock will return, and realize it could be a significant period of time before this happens.
Despite these conditions, however, demand remains high for the products. Not only this, but continuing to rank high from an SEO perspective, even while out-of-stock, is vital. How do you do this?
Unfortunately, because this isn’t really an SEO issue, there’s only so much you can do. Frankly, much of this process involves mitigating the negative impact. Here are some general steps to take:
For more on dealing with out-of-stock product pages from an SEO perspective, or to learn about any of our SEO, PPC or web design services, speak to the staff at Be Locally SEO today.