Search Marketing

Search marketing increases your website’s visibility and traffic through the use of paid internet search strategies.

Also known as search engine marketing (SEM), this powerful tool — when paired with search engine optimization (SEO) strategies — can contribute directly to your company’s bottom line. Using Google, Yahoo, Bing and the other platforms, Be Locally SEO designs SEM campaigns to bring those all-important new customers to you.

Search Marketing Objectives

search marketing ads show at the topWhen your prospects run a Google query, the results — called the SERP or search engine results page — influence the links they click. The higher your company’s link appears on the SERP, the more likely your prospect is to find your website.

Although both paid and organic (unpaid) results appear on the SERP, paid results come first in almost every query. So while it’s critical to optimize your online presence for organic SERP results, search engine marketing strategies can increase your benefits exponentially.

You can look forward to seeing the results of SEM almost immediately. Organic SEO strategies are designed for a long-term, sustained increase in traffic to your website. Search marketing offers the opportunity to spike your traffic on your timeline. You can promote a special event, a sale or your industry’s high season.

you can see the results of SEM almost immediately

Search Marketing Strategies

Arguably the most powerful SEM tool is Google’s AdWords. Bing Ads and Yahoo’s PPC are also highly effective for driving traffic. And when appropriate, we also use other online platforms — including social and e-commerce sites — for search marketing campaigns.

Because the mobile platform is a dominant component of today’s internet marketing, we optimize our campaigns for mobile as well as local and hyper-local searches. AdWords ad extensions is another powerful tool that we use to ensure that your SEM campaigns stand out from the competition. Ad extensions, including user ratings, landing page links and phone numbers, are highly effective for increasing your SEM click-through rate.

One of the most persuasive benefits of search engine marketing is the control it provides. You choose the keywords and phrases you want, and since AdWords works on a pay-per-click (PPC) basis, you don’t pay until your prospects click your ad.

one of the most persuasive benefits of search marketing is the control it provides

The Importance of SEM Expertise

Anyone can use AdWords (and any other SEM strategy available today) to launch a search marketing campaign. However, unless you understand the intricacies of how these complex tools work, your investment is unlikely to produce any meaningful results.

Be Locally SEO uses science-based research and our proprietary campaign strategies to target prospects who are at the ideal stage of the purchasing cycle. Using keywords and negative keywords, we closely monitor and manage each campaign to leverage the psychology of prospect-driven buying behaviors.

And as a certified Google AdWords partner, we have a demonstrated track record of allocating resources to maximize your digital marketing investment.

Contact Be Locally SEO today to learn more about how we can help you grow your business with our exclusive search marketing strategies.

we have a demonstrated track record of maximizing marketing investments

How did you hear about us?


“BeLocally SEO has been a bit of a gem for us as they are our Jack-of-all-trades for our website. They’ve helped us migrate to WordPress, build out our content, create highly functional features, integrated our site to our Marketing Automation, AND of course improved our SEO nationally and regionally. We have yet to present a project that they couldn’t handle with a great end result.

Having used several web service companies in the past, BeLocallySEO has provided the best value by a long shot. We have a very attentive account manager and their turn-around times on projects are second to none.”

Scott Logan MetTel 5 star review rating
“Be Locally SEO is great! We’ve been using them for a few years and we are #1 on a lot of Google searches.”
Christian Thompson The Franchise & Business Law Group 5 star review rating
“Be Locally has made our website a hub for internet information for gardens and yard care, using Search Engine Optimization. Our website has never been as popular as it is now. Be Locally is designing a new and user friendly website, which integrates with all the social media marketing outlets. Our Facebook and YouTube pages are seen by thousands daily. They are very responsive and easy to reach with a local call or quick email, and action on the items are followed up in a timely manner.

We know plants, but Be Locally knows how to get our information to potential customers in our market.”

Thom Sawyer Millcreek Gardens 5 star review rating
“I have been working with Be Locally SEO for several months after trying 4 other SEO companies. I have seen more movement in google organic search in few months with Be Locally than with any other company I have worked with. In addition, our account manager continually is heavily involved with my account trying to find ways to improve our online marketing campaign. I appreciate his personal attention to my online marketing needs. I highly recommend Be Locally for online internet marketing!!!”

Judd Partridge, Oral Surgeon Oral & Maxillofacial Surgery of Utah 5 star review rating
“After trying some other website design and SEO companies, with limited success. Be Locally designed us a wonderful, very functional, e-commerce website. It is fully integrated with Quickbooks and looks and works great. Their SEO services have taken us to the top! They also write very good blogs. Thank you Be Locally!”

BJ Berg The Dirt Bag 5 star review rating
“Be Locally is the first of many SEO companies we have worked with that follows through on their promises. They have made the whole experience simple and painless from day one. They are affordable and their customer service is great. We have been very happy with our rep Doug Timms and his support staff. He is always fast to respond to all of our questions. Be Locally has made it so we don’t have to stress about our online marketing, we know they have our best interests covered.”

Erin Barnett Burton Law Firm 5 star review rating
“We’ve been using Be Locally for around 5 years and can attest to their competence, professionalism, and ability to generate income for our business. We highly recommend working with them!”

Joe Callahan Four Seasons Insurance 5 star review rating
“We have enjoyed working with Be Locally for our website and SEO marketing!!”
Gina Hemma Sunrise Solutions 5 star review rating
“I definitely would recommend this company to other companies. We have had many issues in the past with other so called website development companies and all we got out of it was a glamorous sales pitch. BeLocally does what they say they will do. Thanks”
Bob Buckley Jr. Tuscany Builders 5 star review rating
“We had another company doing our web marketing and didn’t see results. We saw improvement and results with-in the first month being with Be Locally. They got our business going in the direction we wanted and continue to do an exceptional job. We recommend them for all SEO, web design, and internet marketing needs for your business.”
Brandon Pack Packman's Coatings 5 star review rating
“The professionals at Be Locally are the best internet marketing firm I have ever worked with. With the help of Brenan and the team, Be Locally built our business a beautiful, professional website that is getting more traffic than ever before. If you are looking for a company that follows through with what they say, is responsive to your needs, and most importantly get results! Then Be Locally is the place for you.”

Justin Richins R&K Hunting Company 5 star review rating
“Physicians Group of Utah works with Be Locally to manage SEO on a number of our individual physician practice websites. This work involves a number of activities including blog post writing and posting and generation of monthly reports. Be Locally also helped us completely redesign two complex specialty websites that each include a number of providers and locations. We have found Be locally to be very responsive when we need work done or edits made to existing sites. They respond quickly to email or phone calls, and are available to meet as needed. Be Locally also manages a number of Google Adwords campaigns for us and we have been pleased with the results of their work.


We have found Be locally to be very responsive when we need work done or edits made to existing sites. They respond quickly to email or phone calls, and are available to meet as needed. Be Locally also manages a number of Google Adwords campaigns for us and we have been pleased with the results of their work.”

Matthew Nilsen Physicians Group of Utah 5 star review rating
  • 406 W South Jordan Pkwy #140
    South Jordan, Utah 84095