Search marketing increases your website’s visibility and traffic through the use of paid internet search strategies.
Also known as search engine marketing (SEM), this powerful tool — when paired with search engine optimization (SEO) strategies — can contribute directly to your company’s bottom line. Using Google, Yahoo, Bing and the other platforms, Be Locally SEO designs SEM campaigns to bring those all-important new customers to you.
When your prospects run a Google query, the results — called the SERP or search engine results page — influence the links they click. The higher your company’s link appears on the SERP, the more likely your prospect is to find your website.
Although both paid and organic (unpaid) results appear on the SERP, paid results come first in almost every query. So while it’s critical to optimize your online presence for organic SERP results, search engine marketing strategies can increase your benefits exponentially.
You can look forward to seeing the results of SEM almost immediately. Organic SEO strategies are designed for a long-term, sustained increase in traffic to your website. Search marketing offers the opportunity to spike your traffic on your timeline. You can promote a special event, a sale or your industry’s high season.
Arguably the most powerful SEM tool is Google’s AdWords. Bing Ads and Yahoo’s PPC are also highly effective for driving traffic. And when appropriate, we also use other online platforms — including social and e-commerce sites — for search marketing campaigns.
Because the mobile platform is a dominant component of today’s internet marketing, we optimize our campaigns for mobile as well as local and hyper-local searches. AdWords ad extensions is another powerful tool that we use to ensure that your SEM campaigns stand out from the competition. Ad extensions, including user ratings, landing page links and phone numbers, are highly effective for increasing your SEM click-through rate.
One of the most persuasive benefits of search engine marketing is the control it provides. You choose the keywords and phrases you want, and since AdWords works on a pay-per-click (PPC) basis, you don’t pay until your prospects click your ad.
Anyone can use AdWords (and any other SEM strategy available today) to launch a search marketing campaign. However, unless you understand the intricacies of how these complex tools work, your investment is unlikely to produce any meaningful results.
Be Locally SEO uses science-based research and our proprietary campaign strategies to target prospects who are at the ideal stage of the purchasing cycle. Using keywords and negative keywords, we closely monitor and manage each campaign to leverage the psychology of prospect-driven buying behaviors.
And as a certified Google AdWords partner, we have a demonstrated track record of allocating resources to maximize your digital marketing investment.
Contact Be Locally SEO today to learn more about how we can help you grow your business with our exclusive search marketing strategies.
I am really impressed with Be Locally SEO. I met with Doug and I appreciate how honest he was. I feel this is a company with integrity, and I would highly recommend them.
The company has been fantastic and very attentive to our business needs for what they provide for WEB design, development and promotion. Highly recommend.
Great people and great service. Because of Be Locally I’ve been able to grow and expand my company.
I was weary of spending the money every month in the beginning but now it is totally paying off. I went from page 36 for my business listing to page one. It is worth the investment.
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Rankings have increased and remained stable. Traffic and social media outreach are also higher. They’re responsive, but also genuinely interested in my business. Meeting only once a month is convenient.”
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We know plants, but Be Locally SEO knows how to get our information to potential customers in our market.”
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Having used several web service companies in the past, BeLocallySEO has provided the best value by a long shot. We have a very attentive account manager and their turn-around times on projects are second to none.”
