Search Marketing

Search marketing increases your website’s visibility and traffic through the use of paid internet search strategies.

Also known as search engine marketing (SEM), this powerful tool — when paired with search engine optimization (SEO) strategies — can contribute directly to your company’s bottom line. Using Google, Yahoo, Bing and the other platforms, Be Locally SEO designs SEM campaigns to bring those all-important new customers to you.

Search Marketing Objectives

search marketing ads show at the topWhen your prospects run a Google query, the results — called the SERP or search engine results page — influence the links they click. The higher your company’s link appears on the SERP, the more likely your prospect is to find your website.

Although both paid and organic (unpaid) results appear on the SERP, paid results come first in almost every query. So while it’s critical to optimize your online presence for organic SERP results, search engine marketing strategies can increase your benefits exponentially.

You can look forward to seeing the results of SEM almost immediately. Organic SEO strategies are designed for a long-term, sustained increase in traffic to your website. Search marketing offers the opportunity to spike your traffic on your timeline. You can promote a special event, a sale or your industry’s high season.

you can see the results of SEM almost immediately

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Search Marketing Strategies

Arguably the most powerful SEM tool is Google Ads. Bing Ads and Yahoo’s PPC are also highly effective for driving traffic. And when appropriate, we also use other online platforms — including social and e-commerce sites — for search marketing campaigns.

Because the mobile platform is a dominant component of today’s internet marketing, we optimize our campaigns for mobile as well as local and hyper-local searches. Google Ad extensions is another powerful tool that we use to ensure that your SEM campaigns stand out from the competition. Ad extensions, including user ratings, landing page links and phone numbers, are highly effective for increasing your SEM click-through rate.

One of the most persuasive benefits of search engine marketing is the control it provides. You choose the keywords and phrases you want, and since Google Ads work on a pay-per-click (PPC) basis, you don’t pay until your prospects click your ad.

one of the most persuasive benefits of search marketing is the control it provides

The Importance of SEM Expertise

Anyone can use Google Ads (and any other SEM strategy available today) to launch a search marketing campaign. However, unless you understand the intricacies of how these complex tools work, your investment is unlikely to produce any meaningful results.

Be Locally SEO uses science-based research and our proprietary campaign strategies to target prospects who are at the ideal stage of the purchasing cycle. Using keywords and negative keywords, we closely monitor and manage each campaign to leverage the psychology of prospect-driven buying behaviors.

And as a certified Google Ads partner, we have a demonstrated track record of allocating resources to maximize your digital marketing investment.

Contact Be Locally SEO today to learn more about how we can help you grow your business with our exclusive search marketing strategies.

we have a demonstrated track record of maximizing marketing investments

    How did you hear about us?

     

    “They’ve narrowed our focus to local audiences. Be Locally reoriented our Facebook ads toward traffic generation, rather than likes and shares. The team has also managed my monthly spend, written articles, and resized photos.

    Rankings have increased and remained stable. Traffic and social media outreach are also higher. They’re responsive, but also genuinely interested in my business. Meeting only once a month is convenient.”

    Alan Weidner Massage Chair Relief 5 star review rating

    “Be Locally SEO has made our website a hub for internet information for gardens and yard care, using Search Engine Optimization. Our website has never been as popular as it is now. Be Locally SEO is designing a new and user friendly website, which integrates with all the social media marketing outlets. Our Facebook and YouTube pages are seen by thousands daily. They are very responsive and easy to reach with a local call or quick email, and action on the items are followed up in a timely manner.

    We know plants, but Be Locally SEO knows how to get our information to potential customers in our market.”

     

    Thom Sawyer Millcreek Gardens 5 star review rating
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    “Be Locally SEO is easy to work with. They’re thorough, and we can always get in contact with a team member. If a report doesn’t make sense or we need something clarified, they sit down with us and talk about it. The whole team is very responsive, usually responding within 24 hours. If we have any errors or need the website updated, they’re quick to fix them and make the necessary changes. Not only are their fees reasonable, but they’re customer-oriented instead of just worried about their bottom line.”
    Kara Martin The Franchise & Business Law Group 5 star review rating
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    “Be Locally SEO has been a bit of a gem for us as they are our Jack-of-all-trades for our website. They’ve helped us migrate to WordPress, build out our content, create highly functional features, integrated our site to our Marketing Automation, AND of course improved our SEO nationally and regionally. We have yet to present a project that they couldn’t handle with a great end result.

    Having used several web service companies in the past, BeLocallySEO has provided the best value by a long shot. We have a very attentive account manager and their turn-around times on projects are second to none.”

    Scott Logan MetTel 5 star review rating
    “I have been working with Be Locally SEO for several months after trying 4 other SEO companies. I have seen more movement in google organic search in few months with Be Locally SEO than with any other company I have worked with. In addition, our account manager continually is heavily involved with my account trying to find ways to improve our online marketing campaign. I appreciate his personal attention to my online marketing needs. I highly recommend Be Locally SEO for online internet marketing!!!”

     

    Judd Partridge, Oral Surgeon Oral & Maxillofacial Surgery of Utah 5 star review rating
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    “Be Locally SEO practically saved our business! We had been advertising with DexKnows.com for years when they did a system conversion December 2015. We immediately informed them that we weren’t receiving any calls from our website – months and months this went on with no improvement, then one day I heard a Be Locally SEO ad on the radio & set up a meeting. Be Locally SEO’s technicians were thorough in identifying the multiple problems with our Dex advertising and there were many! They were truthful about what needed to be done to rectify the situation and realistic about the time it would take to get things really working again. They were with us every step of the way in a very personal and professional way. Today our phones are ringing, our prior customers and referral customers can find us and our business is thriving like never before with new customers. Thank you Be Locally SEO for helping our Salt Lake City, Utah and Riverton, Utah based family business and thank you for being so patient with those of us who don’t understand the way internet marketing works. You really educated us!”
    Tim C. T.C. Hardwood Flooring, Inc 5 star review rating
    “After trying some other website design and SEO companies, with limited success. Be Locally SEO designed us a wonderful, very functional, e-commerce website. It is fully integrated with Quickbooks and looks and works great. Their SEO services have taken us to the top! They also write very good blogs. Thank you Be Locally SEO!”

     

    BJ Berg The Dirt Bag 5 star review rating
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    “If I had to rate them on this from one to ten, I would say ten. They always respond very quickly and I can always get a hold of someone, even when our account manager is unavailable. We communicated with them on a monthly basis at the beginning of the project and scaled back as we progressed. At this point, I only call them when there’s a specific concern or request. We now rank first on several relevant Google search terms, and our website looks more professional with the changes they made. Listen to the advice that their team provides and trust their expertise. They offer several service packages to fit your needs, but there’s always room for adjustment throughout the project.”
    Ashley Schumann Swirl Woodcraft Custom Cabinetry 5 star review rating
    “We’ve been using Be Locally SEO for around 5 years and can attest to their competence, professionalism, and ability to generate income for our business. We highly recommend working with them! I’ve worked with vendors in the past that fail to honor their commitments, but Be Locally SEO consistently delivers on their promises. They’re also willing to go the extra mile. They worked with our software developer to incorporate the website’s quote program, even though that went beyond their responsibilities. Similarly, they went out of their way to find a reliable resource when we requested a Spanish-language version of the site.”

     

    Joe Callahan Four Seasons Insurance 5 star review rating
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    “I definitely would recommend this company to other companies. We have had many issues in the past with other so called website development companies and all we got out of it was a glamorous sales pitch. Be Locally SEO does what they say they will do. Thanks”
    Bob Buckley Jr. Tuscany Builders 5 star review rating
    “We had another company doing our web marketing and didn’t see results. We saw improvement and results with-in the first month being with Be Locally SEO. They got our business going in the direction we wanted and continue to do an exceptional job. We recommend them for all SEO, web design, and internet marketing needs for your business.”
    Brandon Pack Packman's Coatings 5 star review rating
    “The professionals at Be Locally SEO are the best internet marketing firm I have ever worked with. With the help of Brenan and the team, Be Locally SEO built our business a beautiful, professional website that is getting more traffic than ever before. If you are looking for a company that follows through with what they say, is responsive to your needs, and most importantly get results! Then Be Locally SEO is the place for you.”

     

    Justin Richins R&K Hunting Company 5 star review rating
    • 406 W South Jordan Pkwy #140
      South Jordan, Utah 84095