Search marketing increases your website’s visibility and traffic through the use of paid internet search strategies.
Also known as search engine marketing (SEM), this powerful tool — when paired with search engine optimization (SEO) strategies — can contribute directly to your company’s bottom line. Using Google, Yahoo, Bing and the other platforms, Be Locally SEO designs SEM campaigns to bring those all-important new customers to you.
When your prospects run a Google query, the results — called the SERP or search engine results page — influence the links they click. The higher your company’s link appears on the SERP, the more likely your prospect is to find your website.
Although both paid and organic (unpaid) results appear on the SERP, paid results come first in almost every query. So while it’s critical to optimize your online presence for organic SERP results, search engine marketing strategies can increase your benefits exponentially.
You can look forward to seeing the results of SEM almost immediately. Organic SEO strategies are designed for a long-term, sustained increase in traffic to your website. Search marketing offers the opportunity to spike your traffic on your timeline. You can promote a special event, a sale or your industry’s high season.
Arguably the most powerful SEM tool is Google Ads. Bing Ads and Yahoo’s PPC are also highly effective for driving traffic. And when appropriate, we also use other online platforms — including social and e-commerce sites — for search marketing campaigns.
Because the mobile platform is a dominant component of today’s internet marketing, we optimize our campaigns for mobile as well as local and hyper-local searches. Google Ad extensions is another powerful tool that we use to ensure that your SEM campaigns stand out from the competition. Ad extensions, including user ratings, landing page links and phone numbers, are highly effective for increasing your SEM click-through rate.
One of the most persuasive benefits of search engine marketing is the control it provides. You choose the keywords and phrases you want, and since Google Ads work on a pay-per-click (PPC) basis, you don’t pay until your prospects click your ad.
Anyone can use Google Ads (and any other SEM strategy available today) to launch a search marketing campaign. However, unless you understand the intricacies of how these complex tools work, your investment is unlikely to produce any meaningful results.
Be Locally SEO uses science-based research and our proprietary campaign strategies to target prospects who are at the ideal stage of the purchasing cycle. Using keywords and negative keywords, we closely monitor and manage each campaign to leverage the psychology of prospect-driven buying behaviors.
And as a certified Google Ads partner, we have a demonstrated track record of allocating resources to maximize your digital marketing investment.
Contact Be Locally SEO today to learn more about how we can help you grow your business with our exclusive search marketing strategies.
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“They’ve narrowed our focus to local audiences. Be Locally reoriented our Facebook ads toward traffic generation, rather than likes and shares. The team has also managed my monthly spend, written articles, and resized photos.
Rankings have increased and remained stable. Traffic and social media outreach are also higher. They’re responsive, but also genuinely interested in my business. Meeting only once a month is convenient.”
“Be Locally SEO has made our website a hub for internet information for gardens and yard care, using Search Engine Optimization. Our website has never been as popular as it is now. Be Locally SEO is designing a new and user friendly website, which integrates with all the social media marketing outlets. Our Facebook and YouTube pages are seen by thousands daily. They are very responsive and easy to reach with a local call or quick email, and action on the items are followed up in a timely manner.
We know plants, but Be Locally SEO knows how to get our information to potential customers in our market.”
“Be Locally SEO has been a bit of a gem for us as they are our Jack-of-all-trades for our website. They’ve helped us migrate to WordPress, build out our content, create highly functional features, integrated our site to our Marketing Automation, AND of course improved our SEO nationally and regionally. We have yet to present a project that they couldn’t handle with a great end result.
Having used several web service companies in the past, BeLocallySEO has provided the best value by a long shot. We have a very attentive account manager and their turn-around times on projects are second to none.”
