Long-Form Content in SEO: Tips on Implementation

In part one of this two-part blog series, we went over some of the major reasons why long-form content is so valuable in the world of SEO and digital marketing. From its ability to target multiple keywords to the way it makes it easier for Google to crawl and much more, there are several reasons why utilizing long-form content regularly is important for those in the SEO world. 

At Be Locally, we're happy to help with a variety of SEO and related themes, from web design and other on-site needs to PPC and many other off-site optimization services. What are some of the other major value-add areas of long-form content, and what are some tips we can offer on how to implement this content well on your site? Here are several basics to keep in mind.

Multiple Angles at Once

Part of the value of long-form content is the way its length allows you to include multiple angles and topics on a single subject. This can be valuable for both the reader, who gets to see the topic from several different perspectives, and for the writer, who can target multiple keywords with a single piece of content.

It also allows you to go into more depth on a particular subject than you might be able to in a shorter article, giving you more information to work with and a better chance of ranking for multiple keywords.

Can Become Reference Material

In addition to providing a great place for content, long-form is also an opportunity to create reference material for your site. By including detailed information, citations, and other valuable resources, you can make your long-form content into a one-stop shop for anyone looking for more information on the topic at hand.

This can not only help with SEO, but also with driving traffic and building authority for your site.

Tips for Implementing Long-Form Content

Here are some basic tips we can offer on how to implement long-form content on your business website:

• Formulate core topics: The first step in creating long-form content is to come up with a core topic or topics around which to build your article. This can be anything from a specific product or service to a more general topic related to your industry.
• Come up with several angles: Once you have your core topic, come up with several different angles or perspectives on it that you can write about. Try to avoid writing only from your own perspective or that of an expert source; instead, try to include information and quotes from a range of different sources.
• Cite properly: Make sure you're citing all of your references properly throughout the article so that Google can see it as reputable and informative content, not just self-promotion. A proper citation not only helps with SEO, but also can allow you to turn citations into links that point back to your site and content, driving traffic and improving page rankings over time.
• Execute structure and copywriting: Make sure your copy is accurate, easy to read, and fully fleshed out. Long-form content can look great without being too lofty, so don't be afraid to use subheads, lists, quotes from experts, or any other formatting that might make your article easier for readers to digest.

For more on why long-form content is so valuable and how to implement it, or to learn about any of our SEO programs or services, speak to the staff at Be Locally today.