In part one of this two-part blog series, we went over some of the major reasons why long-form content is so valuable in the world of SEO and digital marketing. From its ability to target multiple keywords to the way it makes it easier for Google to crawl and much more, there are several reasons why utilizing long-form content regularly is important for those in the SEO world.
At Be Locally, we're happy to help with a variety of SEO and related themes, from web design and other on-site needs to PPC and many other off-site optimization services. What are some of the other major value-add areas of long-form content, and what are some tips we can offer on how to implement this content well on your site? Here are several basics to keep in mind.
Part of the value of long-form content is the way its length allows you to include multiple angles and topics on a single subject. This can be valuable for both the reader, who gets to see the topic from several different perspectives, and for the writer, who can target multiple keywords with a single piece of content.
It also allows you to go into more depth on a particular subject than you might be able to in a shorter article, giving you more information to work with and a better chance of ranking for multiple keywords.
In addition to providing a great place for content, long-form is also an opportunity to create reference material for your site. By including detailed information, citations, and other valuable resources, you can make your long-form content into a one-stop shop for anyone looking for more information on the topic at hand.
This can not only help with SEO, but also with driving traffic and building authority for your site.
Here are some basic tips we can offer on how to implement long-form content on your business website:
For more on why long-form content is so valuable and how to implement it, or to learn about any of our SEO programs or services, speak to the staff at Be Locally today.