How Google AdWords Can Benefit Your Business

June 12, 2015

Google AdWords

Savvy business owners are discovering Google AdWords and all the ways it can help build their customer base. AdWords is Google's proprietary online advertising service, designed to help businesses reach a larger audience. Many companies use this dynamic advertising tool because it's simple, affordable and effective. If you are looking for a new way to advertise your business on Google, read on to learn more about this program.

How AdWords Works

When getting started with Google AdWords, you select keywords and key phrases that are related to your business. Some people attempt keyword research on their own, however consulting with an SEO expert will ensure that you select the best keywords for you. Once keywords are selected, set your budget. AdWords offers a pay-per-click (PPC) (also known as cost-per-click or CPC) option to determine cost, which means you only pay when someone clicks on your ad, rather than when it simply appears. You can choose where your ad is shown, which means you control which websites it appears on, as well as in which cities and states it is displayed. The ad types range from plain text to image based and even in-stream, where ads appear in videos. Whatever your needs, you have many options for building your AdWords campaign.

Why Google Advertising Works

The reason the AdWords program works is simple: the people who view the ads are already searching for related terms, so they are probably ready to buy. If they search for the phrase "executive chairs" and your ad for office chairs comes up, they are more likely to click on it than if they searched for an unrelated phrase. This gives you a clear advantage. Even if searchers do not click your ad, they still see it, which can help build brand awareness. In addition, the results of this advertising approach are immediate. This is especially effective when used in combination with more long-term strategies like SEO and blogging.

Tracking Ad Performance

It's easy to see how well AdWords is working for your business, because you can schedule reports that tell you everything you want to know. Examples of what you can track include purchases of your products, downloads of any mobile apps you have and calls to your company. You can also simply monitor how many new customers each ad campaign has brought you and where they came from. You can even link Google Analytics with AdWords, to get determine how much traffic is coming to your site as a result of your advertisements. The ability to track how your ads are doing can help you edit them as needed until you see the results you want.

Unless you have an in-depth understanding of AdWords, you may not understand all the ways it can be effective for your business. Contact a Google AdWords partner like Be Locally to help you get started. They can set up your account for you, link it to Google Analytics and help you select keywords targeted to your specific needs. If you want help building your business, consider adding Google AdWords to your marketing plan.

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