Without exceptional website content, even the best site design won’t help you meet your goals for attracting traffic and converting visitors to customers.
Professionally written web content not only helps establish your brand, develop trust and engage your prospects, but it also provides the basis for search engine optimization (SEO), to propel your site to the top of the search results.
When you choose a professional online marketing and SEO expert to design your website and provide its content, you will hit all the right notes with your target prospects as well as with Google and the other search engines.
Your website forms the basis of your online presence – in fact, it’s your flagship and the digital face of your brand.
Although few business owners would consider opening their physical location to customers with dirty windows or broken or misspelled signage, that’s essentially what happens when you take your website live without the right kind of content.
For your target customers, great website content will quickly engage them and let them know exactly how you can solve their problems or meet their needs. It will convey who you are as a business and how important quality and good service is to you. It will help guide their behavior along the path to purchase and encourage them to take the actions you need to convert them to customers.
But, before you can hope to convert them, you have to get them to your site. And that’s the other critical role of content – to get the attention and earn the trust of the search engines.
Google and the rest of the search engines use specific criteria to assign your site’s ranking in the search engine results pages (SERPs). The primary basis of their SEO ranking criteria is website content.
So, without original, engaging and professionally written content, the search engines won’t have much to go on. With poor or unoriginal content, the search engines will penalize you, ranking you below your competitors and choking off traffic to your site.
With great website content, Google can identify your target audience with amazing accuracy, and determine how you can help them meet a specific need or achieve a goal. Then, when a prospect with a need performs a search, Google will rank you highly as the ideal solution to their needs.
Today, you have to compete with many others in your industry to make sales and grow your business. At the same time, your competitors are also fighting for the favor of Google and the other search engines for SEO rankings.
Be Locally SEO helps companies like yours by designing websites that achieve all these goals – and more. We are experts at identifying the keywords and phrases that will resonate with your prospects and capture the attention of the search engines.
Then, using our proprietary processes and professional content creators, we create the ideal content and optimize each page of your website to improve SEO rankings and increase traffic and conversions.
Contact us today to learn more about our comprehensive suite of internet marketing services, including web design, SEO, search engine marketing and PPC campaigns. We look forward to showing you how we can help you grow your business and achieve your goals with professional website content.
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“They’ve narrowed our focus to local audiences. Be Locally reoriented our Facebook ads toward traffic generation, rather than likes and shares. The team has also managed my monthly spend, written articles, and resized photos.
Rankings have increased and remained stable. Traffic and social media outreach are also higher. They’re responsive, but also genuinely interested in my business. Meeting only once a month is convenient.”
“Be Locally SEO has made our website a hub for internet information for gardens and yard care, using Search Engine Optimization. Our website has never been as popular as it is now. Be Locally SEO is designing a new and user friendly website, which integrates with all the social media marketing outlets. Our Facebook and YouTube pages are seen by thousands daily. They are very responsive and easy to reach with a local call or quick email, and action on the items are followed up in a timely manner.
We know plants, but Be Locally SEO knows how to get our information to potential customers in our market.”
“Be Locally SEO has been a bit of a gem for us as they are our Jack-of-all-trades for our website. They’ve helped us migrate to WordPress, build out our content, create highly functional features, integrated our site to our Marketing Automation, AND of course improved our SEO nationally and regionally. We have yet to present a project that they couldn’t handle with a great end result.
Having used several web service companies in the past, BeLocallySEO has provided the best value by a long shot. We have a very attentive account manager and their turn-around times on projects are second to none.”
