Business Blogging

When used correctly, business blogging can be invaluable establishing you as an authority in your field and for improving your company’s online visibility and SEO rankings.

As a part of a comprehensive content marketing strategy, your company’s blog can engage your prospects and customers and help increase sales and revenue. For Google and the other search engines, blogging can help propel your site to the top of the search engine rankings pages, driving qualified traffic and helping shape their behavior toward conversion.

For blogging to provide these impressive results, however, each post must be carefully crafted using in-depth research, proven formulas and industry best practices. And they have to be technically flawless, engaging and informative.

business blogging can propel your site to the top of search engine rankings

What Is Business Blogging?

A blog – short for the enigmatic term “web log” – is essentially a form of content marketing. When you make a blog post, you add a piece of content to your business website’s blog page, sharing valuable information with your target audience and with the search engines.

Your blogging topics should reflect some relevant aspect of your business. Each post should be based on a specific product or service, highlighting the associated keywords and key phrases.

For example, you might blog about a new product launch or highlight the benefits of one of your services. You can use blogging to answer customer questions or to demonstrate the advantages of working with your company over your competitors.

your blog topics should reflect some relevant aspect of your business

Why Do You Need Blogging for Your Business?

Business blogging serves two key purposes: It helps increase online visibility and SEO, and it helps engage or inform your targets, prospects and customers.

When crafted correctly, each new blog post will catch the attention of Google and the other search engines and help them better understand what you do. This will help improve your search engine ranking and increase traffic to your site.

Google also rewards websites that constantly and consistently add fresh content. Consequently, every time you add a new blog post to your website, the search engines will update – and ideally enhance – your position in the search rankings.

Your prospects will use your blog posts to get answers to their questions and to learn more about specific aspects of your brand and your business offerings. This digital content will also help you retain customers by engaging them and keeping them informed about your products and services.

when crafted correctly each blog post will help search engines better understand what you do

Blogging as a Part of Your Content Marketing Strategy

You may have seen business blog posts that seem barely relevant to the company’s brand, products or services. Those posts probably don’t help with either of these important objectives.

However, when your posts leverage best practices for SEO and professionally created content, they will help you improve your site’s search engine rankings and help guide your prospects toward conversion.

To be valuable, however, your blog posts must feature original content that is crafted to effectively leverage keywords and phrases and, if applicable to your business, local SEO strategies.

As a part of your overall digital and content marketing strategy, your blogs can increase expertise, page links, engagement, social media reach and other valuable metrics. This is the ideal way to effectively increase the amount of content on your website, which is currently one of Google’s most important ranking metrics.

Be Locally SEO uses blogging as an important component of an overall digital marketing program, along with social media, AdWords pay-per-click campaigns and organic SEO optimization strategies. Contact us today for a complimentary consultation, and learn more about how business blogging can help you achieve your sales and revenue growth goals.

to be valuable your blog posts must feature original content


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Judd Partridge, Oral Surgeon Oral & Maxillofacial Surgery of Utah 5 star review rating
“After trying some other website design and SEO companies, with limited success. Be Locally designed us a wonderful, very functional, e-commerce website. It is fully integrated with Quickbooks and looks and works great. Their SEO services have taken us to the top! They also write very good blogs. Thank you Be Locally!”

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Bob Buckley Jr. Tuscany Builders 5 star review rating
“We had another company doing our web marketing and didn’t see results. We saw improvement and results with-in the first month being with Be Locally. They got our business going in the direction we wanted and continue to do an exceptional job. We recommend them for all SEO, web design, and internet marketing needs for your business.”
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“The professionals at Be Locally are the best internet marketing firm I have ever worked with. With the help of Brenan and the team, Be Locally built our business a beautiful, professional website that is getting more traffic than ever before. If you are looking for a company that follows through with what they say, is responsive to your needs, and most importantly get results! Then Be Locally is the place for you.”

Justin Richins R&K Hunting Company 5 star review rating
“Physicians Group of Utah works with Be Locally to manage SEO on a number of our individual physician practice websites. This work involves a number of activities including blog post writing and posting and generation of monthly reports. Be Locally also helped us completely redesign two complex specialty websites that each include a number of providers and locations. We have found Be locally to be very responsive when we need work done or edits made to existing sites. They respond quickly to email or phone calls, and are available to meet as needed. Be Locally also manages a number of Google Adwords campaigns for us and we have been pleased with the results of their work.


We have found Be locally to be very responsive when we need work done or edits made to existing sites. They respond quickly to email or phone calls, and are available to meet as needed. Be Locally also manages a number of Google Adwords campaigns for us and we have been pleased with the results of their work.”

Matthew Nilsen Physicians Group of Utah 5 star review rating
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