Content marketing and copywriting together provide the foundation for effective digital marketing.
Good copy will captivate and engage your prospects, it will help — and help retain — your customers and earn you the respect of Google and the other search engines. Poorly written content, on the other hand, will send the wrong message to your target audience and potentially damage your position in the search engine rankings.
Business cannot live by images alone. In fact, virtually every aspect of your online and digital marketing requires words, or “copy.” Each page of your website requires copywriting to accurately convey who you are and what you do.
Content marketing includes elements such as blogging, white papers, e-books, landing pages, social media posts and PPC ad campaigns. You may also use copywriting for e-commerce, including both category and individual product listings.
The hallmarks of exceptional content are quality and trustworthiness. It must be useful, concise, engaging and remarkable in every way. Your web copy and content must also make natural use of targeted keywords and key phrases, including location references when applicable. Finally, it must convey to your target audience the value and importance of your products or services.
Exceptional copy is important to your prospects and clients, but it is equally critical for the search engine algorithms.
Today, Google’s algorithms are so sophisticated that they can evaluate your copy and content for subject matter as well as quality and originality. The better your copy, the more the search engines will reward you in placement. If your copy is poorly written, unoriginal or “stuffed” artificially with keywords, they will punish you accordingly.
At its core, content marketing is designed to move your prospects to act. For your prospects and clients, poorly written copy will reflect negatively on your business. But if your copy exudes quality and captivates your audience, you will be rewarded with respect, engagement, and ultimately, conversions and revenue growth.
Well-written copy will also help ensure that your ideal prospects find you online when they go in search of the products or services that you provide.
Although you may believe that anyone can write good copy and content, it’s more difficult and time-consuming than you might think.
Unless you have an experienced internet copywriter on staff, a professional content marketing service offers the easiest and most cost-effective approach for creating the right copy for your digital marketing needs.
Not only should your web copy and content marketing writers have professional skills, but they must also remain constantly up to date on Google’s demands for quality, expertise and keyword metrics.
The digital marketing experts at Be Locally SEO specialize in creating exceptional copy and content for all your needs. From website copy and blogging to white papers and landing pages, our staff of experienced copywriters and editors knows how to produce the content you need to improve your SEO and to capture and convert more prospects to customers. Contact us today to learn more about how our content marketing and copywriting services can help you achieve the success and growth you seek.