If you’re a dentist in the United States, you’re one of over 200,000. Utah alone has 1,956 practicing dentists, according to the Henry J. Kaiser Foundation, and the American Dental Association (ADA) reports that 96 percent find it tough to retire because they’re stretched too thin. Dentists are scrambling to serve their patients well, manage a practice, tackle the paperwork that never seems to end and strive toward some semblance of work-life balance.
Who has time to add SEO to the list? If you’re a dentist or manage a dental firm, you’d better!
For many dentists, focusing on SEO is seen as a luxury. This is especially true if you have so many patients that you’re not accepting new ones. Do you really need SEO if your practice is thriving?
Yes — every single business with an online presence needs search engine optimization. It gives you control of your brand, reputation, professional image and can help attract patients who might be looking for more extensive and costlier procedures (which of course will benefit you and your office as well, so everyone wins).
As a dentist, you know how important keeping up with technology is. That’s why you employ digital X-rays, only the best in sedation dentistry, and you might even have a YAG Laser in your office.
However, technology isn’t just for the exam room. You can also use it to educate your patients and potential patients. You can establish yourself as the go-to local expert, either in overall dentistry or a niche aspect of your field. SEO can help you rise up the search rankings and inspire loyalty among your current patients.
Consider this: You’re accepting new patients, and a family just moved to your town. They want to find a quality dentist quickly, so they Google “family dentistry Salt Lake City.” SEO is the reason certain dentists and offices pop up first.
The vast majority of people, when searching for anything, will only look at the first three to five Google search results. Very few people scroll beyond that, and almost nobody looks past page one.
Plus, add in the fact that these potential patients are stressed out from the move. They’re juggling a lot, like enrolling their children in school, adjusting to new jobs and learning the basics like which grocery store sells that special, imported cheese they love. The last thing they want to do — and will do — is spend extra time researching a dentist. After they’ve looked at a couple of options, they give up, because those dental websites start to look the same. They may as well just go with the first one they stumble upon, right?
That’s exactly what most people do, assuming the website they’ve found is reasonably attractive, fast, professional and they can figure out how to make an appointment easily. However, that golden website didn’t become that way by chance.
Especially in metro areas with a lot of dentists, some serious tech savviness and SEO campaigning is probably behind it. Google’s goal is to link up searchers (like this family) to the most relevant results. That can be you.
Whether you’re accepting new patients or not, it’s important that you’re seen as one of the best dentists in your area. That means bringing a professional on board to take care of your online reputation for you. Call Be Locally SEO for your dentistry SEO and website management needs today.