For the purposes of SEO, website optimization is critical. Properly done, it increases your site’s ranking in the search engine results, which translates to more business.
Although website optimization may sound somewhat nebulous — and confusing to many business owners — it essentially describes the nuts-and-bolts processes necessary to have Google and the other search engines find your site and index each page.
Also known as on-page optimization, website optimization can boost your site in the search rankings, increase the traffic and conversions, and boost your bottom line.
For Google to rank your website, its web-crawling ’bots must be able to find your site and analyze it. The ’bots are looking for specific, encoded cues that tell them who you are and what your business is all about.
Using that information, Google can then compare what your site offers to the search terms a prospect enters and offer the searcher a list of results. Those results are ranked in a way that should put the sites that meet the searcher’s need at the top of the list.
So when you optimize your site for SEO, the overarching goal should be to reflect what you do and who you are as a company as accurately as possible.
The technical details of website or on-page optimization are too lengthy to fully detail here. But essentially, it starts by ensuring that every element on each page of your site contains the encoded data that the search engines need to correctly index your website for search results.
The next step requires updating the content on each page to ensure that it accurately reflects your products and services and inspires visitors to want to learn more or to make a purchasing decision.
The content must be engaging and high-quality, with appropriate use of keywords and key phrases.
Other important aspects of on-page optimization include having a well-organized site structure and optimizing headers, title tags, images and anchor text links.
Every business has unique needs for search engine optimization, and no one-size-fits-all approach will work effectively.
At Be Locally SEO, we take the time to identify your unique needs and translate them into SEO strategies designed to help you achieve your goals and objectives. We specialize in helping each client’s website maximize its capacity for attracting and engaging both new prospects and existing customers.
Whether you have a small business website or a massive e-commerce site offering hundreds (or thousands) of products, the experts at Be Locally SEO understand what it takes to get you to the top of the search engine results pages. In addition to a full range of SEO services, we can help you with responsive website design, pay-per-click advertising, local and hyperlocal SEO, social media and content creation.
Contact Be Locally SEO today to learn more about the importance of website optimization and how it can help you improve your bottom line.
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