Website Optimization

For the purposes of SEO, website optimization is critical. Properly done, it increases your site’s ranking in the search engine results, which translates to more business.

Although website optimization may sound somewhat nebulous — and confusing to many business owners — it essentially describes the nuts-and-bolts processes necessary to have Google and the other search engines find your site and index each page.

Also known as on-page optimization, website optimization can boost your site in the search rankings, increase the traffic and conversions, and boost your bottom line.

website optimization: processes necessary for google to find your site - nuts & bolts

Why Optimize Your Website?

For Google to rank your website, its web-crawling ’bots must be able to find your site and analyze it. The ’bots are looking for specific, encoded cues that tell them who you are and what your business is all about.

Using that information, Google can then compare what your site offers to the search terms a prospect enters and offer the searcher a list of results. Those results are ranked in a way that should put the sites that meet the searcher’s need at the top of the list.

So when you optimize your site for SEO, the overarching goal should be to reflect what you do and who you are as a company as accurately as possible.

for google to rank your site, it's web-crawling bots must be able to find it - robots

What Is On-Page Optimization?

The technical details of website or on-page optimization are too lengthy to fully detail here. But essentially, it starts by ensuring that every element on each page of your site contains the encoded data that the search engines need to correctly index your website for search results.

The next step requires updating the content on each page to ensure that it accurately reflects your products and services and inspires visitors to want to learn more or to make a purchasing decision.

The content must be engaging and high-quality, with appropriate use of keywords and key phrases.

Other important aspects of on-page optimization include having a well-organized site structure and optimizing headers, title tags, images and anchor text links.

optimization is like a resume. you polish it to have your best foot forward - man in crosswalk

Trust a Website Optimization Expert for Help

Every business has unique needs for search engine optimization, and no one-size-fits-all approach will work effectively.

At Be Locally SEO, we take the time to identify your unique needs and translate them into SEO strategies designed to help you achieve your goals and objectives. We specialize in helping each client’s website maximize its capacity for attracting and engaging both new prospects and existing customers.

Whether you have a small business website or a massive e-commerce site offering hundreds (or thousands) of products, the experts at Be Locally SEO understand what it takes to get you to the top of the search engine results pages. In addition to a full range of SEO services, we can help you with responsive website design, pay-per-click advertising, local and hyperlocal SEO, social media and content creation.

Contact Be Locally SEO today to learn more about the importance of website optimization and how it can help you improve your bottom line.

you can't just seo your website and be done, it's a forever moving goal post - soccer ball in goal

    How did you hear about us?


    “They’ve narrowed our focus to local audiences. Be Locally reoriented our Facebook ads toward traffic generation, rather than likes and shares. The team has also managed my monthly spend, written articles, and resized photos.

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    Alan Weidner Massage Chair Relief 5 star review rating

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    “Be Locally SEO is easy to work with. They’re thorough, and we can always get in contact with a team member. If a report doesn’t make sense or we need something clarified, they sit down with us and talk about it. The whole team is very responsive, usually responding within 24 hours. If we have any errors or need the website updated, they’re quick to fix them and make the necessary changes. Not only are their fees reasonable, but they’re customer-oriented instead of just worried about their bottom line.”
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    “Be Locally SEO has been a bit of a gem for us as they are our Jack-of-all-trades for our website. They’ve helped us migrate to WordPress, build out our content, create highly functional features, integrated our site to our Marketing Automation, AND of course improved our SEO nationally and regionally. We have yet to present a project that they couldn’t handle with a great end result.

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    “I have been working with Be Locally SEO for several months after trying 4 other SEO companies. I have seen more movement in google organic search in few months with Be Locally SEO than with any other company I have worked with. In addition, our account manager continually is heavily involved with my account trying to find ways to improve our online marketing campaign. I appreciate his personal attention to my online marketing needs. I highly recommend Be Locally SEO for online internet marketing!!!”


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    “Be Locally SEO practically saved our business! We had been advertising with for years when they did a system conversion December 2015. We immediately informed them that we weren’t receiving any calls from our website – months and months this went on with no improvement, then one day I heard a Be Locally SEO ad on the radio & set up a meeting. Be Locally SEO’s technicians were thorough in identifying the multiple problems with our Dex advertising and there were many! They were truthful about what needed to be done to rectify the situation and realistic about the time it would take to get things really working again. They were with us every step of the way in a very personal and professional way. Today our phones are ringing, our prior customers and referral customers can find us and our business is thriving like never before with new customers. Thank you Be Locally SEO for helping our Salt Lake City, Utah and Riverton, Utah based family business and thank you for being so patient with those of us who don’t understand the way internet marketing works. You really educated us!”
    Tim C. T.C. Hardwood Flooring, Inc 5 star review rating
    “After trying some other website design and SEO companies, with limited success. Be Locally SEO designed us a wonderful, very functional, e-commerce website. It is fully integrated with Quickbooks and looks and works great. Their SEO services have taken us to the top! They also write very good blogs. Thank you Be Locally SEO!”


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    “If I had to rate them on this from one to ten, I would say ten. They always respond very quickly and I can always get a hold of someone, even when our account manager is unavailable. We communicated with them on a monthly basis at the beginning of the project and scaled back as we progressed. At this point, I only call them when there’s a specific concern or request. We now rank first on several relevant Google search terms, and our website looks more professional with the changes they made. Listen to the advice that their team provides and trust their expertise. They offer several service packages to fit your needs, but there’s always room for adjustment throughout the project.”
    Ashley Schumann Swirl Woodcraft Custom Cabinetry 5 star review rating
    “We’ve been using Be Locally SEO for around 5 years and can attest to their competence, professionalism, and ability to generate income for our business. We highly recommend working with them! I’ve worked with vendors in the past that fail to honor their commitments, but Be Locally SEO consistently delivers on their promises. They’re also willing to go the extra mile. They worked with our software developer to incorporate the website’s quote program, even though that went beyond their responsibilities. Similarly, they went out of their way to find a reliable resource when we requested a Spanish-language version of the site.”


    Joe Callahan Four Seasons Insurance 5 star review rating
    “I definitely would recommend this company to other companies. We have had many issues in the past with other so called website development companies and all we got out of it was a glamorous sales pitch. Be Locally SEO does what they say they will do. Thanks”
    Bob Buckley Jr. Tuscany Builders 5 star review rating
    “We had another company doing our web marketing and didn’t see results. We saw improvement and results with-in the first month being with Be Locally SEO. They got our business going in the direction we wanted and continue to do an exceptional job. We recommend them for all SEO, web design, and internet marketing needs for your business.”
    Brandon Pack Packman's Coatings 5 star review rating
    “The professionals at Be Locally SEO are the best internet marketing firm I have ever worked with. With the help of Brenan and the team, Be Locally SEO built our business a beautiful, professional website that is getting more traffic than ever before. If you are looking for a company that follows through with what they say, is responsive to your needs, and most importantly get results! Then Be Locally SEO is the place for you.”


    Justin Richins R&K Hunting Company 5 star review rating
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