Website Optimization

For the purposes of SEO, website optimization is critical. Properly done, it increases your site’s ranking in the search engine results, which translates to more business.

Although website optimization may sound somewhat nebulous — and confusing to many business owners — it essentially describes the nuts-and-bolts processes necessary to have Google and the other search engines find your site and index each page.

Also known as on-page optimization, website optimization can boost your site in the search rankings, increase the traffic and conversions, and boost your bottom line.

website optimization: processes necessary for google to find your site - nuts & bolts

Why Optimize Your Website?

For Google to rank your website, its web-crawling ’bots must be able to find your site and analyze it. The ’bots are looking for specific, encoded cues that tell them who you are and what your business is all about.

Using that information, Google can then compare what your site offers to the search terms a prospect enters and offer the searcher a list of results. Those results are ranked in a way that should put the sites that meet the searcher’s need at the top of the list.

So when you optimize your site for SEO, the overarching goal should be to reflect what you do and who you are as a company as accurately as possible.

for google to rank your site, it's web-crawling bots must be able to find it - robots

What Is On-Page Optimization?

The technical details of website or on-page optimization are too lengthy to fully detail here. But essentially, it starts by ensuring that every element on each page of your site contains the encoded data that the search engines need to correctly index your website for search results.

The next step requires updating the content on each page to ensure that it accurately reflects your products and services and inspires visitors to want to learn more or to make a purchasing decision.

The content must be engaging and high-quality, with appropriate use of keywords and key phrases.

Other important aspects of on-page optimization include having a well-organized site structure and optimizing headers, title tags, images and anchor text links.

optimization is like a resume. you polish it to have your best foot forward - man in crosswalk

Trust a Website Optimization Expert for Help

Every business has unique needs for search engine optimization, and no one-size-fits-all approach will work effectively.

At Be Locally SEO, we take the time to identify your unique needs and translate them into SEO strategies designed to help you achieve your goals and objectives. We specialize in helping each client’s website maximize its capacity for attracting and engaging both new prospects and existing customers.

Whether you have a small business website or a massive e-commerce site offering hundreds (or thousands) of products, the experts at Be Locally SEO understand what it takes to get you to the top of the search engine results pages. In addition to a full range of SEO services, we can help you with responsive website design, pay-per-click advertising, local and hyperlocal SEO, social media and content creation.

Contact Be Locally SEO today to learn more about the importance of website optimization and how it can help you improve your bottom line.

you can't just seo your website and be done, it's a forever moving goal post - soccer ball in goal

How did you hear about us?


“BeLocally SEO has been a bit of a gem for us as they are our Jack-of-all-trades for our website. They’ve helped us migrate to WordPress, build out our content, create highly functional features, integrated our site to our Marketing Automation, AND of course improved our SEO nationally and regionally. We have yet to present a project that they couldn’t handle with a great end result.

Having used several web service companies in the past, BeLocallySEO has provided the best value by a long shot. We have a very attentive account manager and their turn-around times on projects are second to none.”

Scott Logan MetTel 5 star review rating
“Be Locally SEO is great! We’ve been using them for a few years and we are #1 on a lot of Google searches.”
Christian Thompson The Franchise & Business Law Group 5 star review rating
“Be Locally has made our website a hub for internet information for gardens and yard care, using Search Engine Optimization. Our website has never been as popular as it is now. Be Locally is designing a new and user friendly website, which integrates with all the social media marketing outlets. Our Facebook and YouTube pages are seen by thousands daily. They are very responsive and easy to reach with a local call or quick email, and action on the items are followed up in a timely manner.

We know plants, but Be Locally knows how to get our information to potential customers in our market.”

Thom Sawyer Millcreek Gardens 5 star review rating
“I have been working with Be Locally SEO for several months after trying 4 other SEO companies. I have seen more movement in google organic search in few months with Be Locally than with any other company I have worked with. In addition, our account manager continually is heavily involved with my account trying to find ways to improve our online marketing campaign. I appreciate his personal attention to my online marketing needs. I highly recommend Be Locally for online internet marketing!!!”

Judd Partridge, Oral Surgeon Oral & Maxillofacial Surgery of Utah 5 star review rating
“After trying some other website design and SEO companies, with limited success. Be Locally designed us a wonderful, very functional, e-commerce website. It is fully integrated with Quickbooks and looks and works great. Their SEO services have taken us to the top! They also write very good blogs. Thank you Be Locally!”

BJ Berg The Dirt Bag 5 star review rating
“Be Locally is the first of many SEO companies we have worked with that follows through on their promises. They have made the whole experience simple and painless from day one. They are affordable and their customer service is great. We have been very happy with our rep Doug Timms and his support staff. He is always fast to respond to all of our questions. Be Locally has made it so we don’t have to stress about our online marketing, we know they have our best interests covered.”

Erin Barnett Burton Law Firm 5 star review rating
“We’ve been using Be Locally for around 5 years and can attest to their competence, professionalism, and ability to generate income for our business. We highly recommend working with them!”

Joe Callahan Four Seasons Insurance 5 star review rating
“We have enjoyed working with Be Locally for our website and SEO marketing!!”
Gina Hemma Sunrise Solutions 5 star review rating
“I definitely would recommend this company to other companies. We have had many issues in the past with other so called website development companies and all we got out of it was a glamorous sales pitch. BeLocally does what they say they will do. Thanks”
Bob Buckley Jr. Tuscany Builders 5 star review rating
“We had another company doing our web marketing and didn’t see results. We saw improvement and results with-in the first month being with Be Locally. They got our business going in the direction we wanted and continue to do an exceptional job. We recommend them for all SEO, web design, and internet marketing needs for your business.”
Brandon Pack Packman's Coatings 5 star review rating
“The professionals at Be Locally are the best internet marketing firm I have ever worked with. With the help of Brenan and the team, Be Locally built our business a beautiful, professional website that is getting more traffic than ever before. If you are looking for a company that follows through with what they say, is responsive to your needs, and most importantly get results! Then Be Locally is the place for you.”

Justin Richins R&K Hunting Company 5 star review rating
“Physicians Group of Utah works with Be Locally to manage SEO on a number of our individual physician practice websites. This work involves a number of activities including blog post writing and posting and generation of monthly reports. Be Locally also helped us completely redesign two complex specialty websites that each include a number of providers and locations. We have found Be locally to be very responsive when we need work done or edits made to existing sites. They respond quickly to email or phone calls, and are available to meet as needed. Be Locally also manages a number of Google Adwords campaigns for us and we have been pleased with the results of their work.


We have found Be locally to be very responsive when we need work done or edits made to existing sites. They respond quickly to email or phone calls, and are available to meet as needed. Be Locally also manages a number of Google Adwords campaigns for us and we have been pleased with the results of their work.”

Matthew Nilsen Physicians Group of Utah 5 star review rating
  • 406 W South Jordan Pkwy #140
    South Jordan, Utah 84095