As an internet marketing tool, press releases are a secret weapon you can use to increase the efficacy of SEO — including local and hyper-local SEO — and to earn more media coverage for your business.
If you believe this medium is outdated, or used only for large corporations and the media, you’re in for a delightful surprise. When crafted to leverage your website and online marketing, this marketing medium can work wonders for helping you grow your business and attract new customers.
The key to success with press releases, however, is threefold. You must follow the prescribed format, use keywords and phrases appropriately and craft an engaging story that makes your readers want to learn more.
Although press releases were developed originally as a way to communicate news about your business to various media outlets, they have come a long way beyond their original intent.
Today, you can still use this online marketing tool to communicate with the media. But you can also use it to reach clients and prospects directly.
When effectively written — with keywords and phrases and appropriate live links — you can ensure that your message reaches consumers as well as media outlets and industry-specific experts and influencers.
In your community, media outlets of all types comb new media releases daily to find newsworthy stories to share. All you have to do is give them one, sit back and wait for the results.
Are you rolling out a new product or giving a free class to help consumers learn a valuable skill? Is your staff working to help a local charity meet a goal or launching a fundraising drive for a worthy, local cause? Think about what you can announce to the world that is newsworthy.
Media releases are not designed for the purpose of overtly advertising your business. But when your company does something newsworthy, you can make sure you get plenty of exposure with a perfectly crafted and positioned media release.
Press releases offer an incredibly easy — and highly cost-effective — way to market your business online. The challenge is, unless you understand how to use the correct format and craft the proper content, it may go unnoticed or unread.
When you know how it’s done, however, it can get you noticed by media outlets and influencers across your target market.
Be Locally SEO uses this internet marketing vehicle to help clients achieve sales goals. If you want to improve sales, expand your market reach or grow your client base, this is the prefect method to achieve your objectives. Or, if you want to leverage a novel and highly effective means of boosting your SEO, contact us today and learn how we can improve your internet marketing results using press releases.
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