Although email marketing seems to have taken a back seat to some of the flashier options available today, this invaluable tool offers a unique set of benefits you won’t find in any of those alternatives.
As for productivity and return on investment (ROI), email marketing is one of the most powerful and cost-effective ways to promote your business, engage your clients and attract new prospects.
And when you know the secrets, you can leverage email newsletters and marketing to boost the efficacy and ROI of your other marketing and SEO endeavors.
The Data & Marketing Association reports that email marketing provides the highest marketing ROI available today and in the foreseeable future. In fact, some statistics report that a good email marketing campaign can provide a stunning 4,300 percent return on investment.
In addition to stretching your online marketing budget to the max, this approach also provides a highly effective way of expanding your brand’s awareness.
Rather than competing on some of the more crowded marketing platforms, your recipient will enjoy a direct, one-on-one interaction with your email. You can use this electronic marketing technique to stay in touch with current clients as well as to connect and communicate with potential customers.
When you want to make new friends but keep the old, email newsletters are marketing gold.
Keep your current clients up to date about special events, new product launches and promotional pricing by sending out periodic email newsletters. You can engage and convert identified prospects using this creative approach as well.
The way you structure your email communication is critical, however, if you want your campaigns and newsletters to produce real results. If the recipients perceive that your communications are spammy or designed only as a form of advertising, you’ll never get them to open the email or click through.
To maximize the effectiveness of your email campaigns, you don’t need flashy templates or fancy formatting — although you certainly can use those techniques if they fit with your brand messaging.
Most important for success using email is to demonstrate what your audience will gain by taking the time to read your message.
The best way to make your recipients want to open your newsletters or blasts — and even look forward to the next one you send — is to provide them with real value. You can do this by offering them discount coupons, freebies or exclusive offers, or by sharing some information they really want.
To communicate the value of your offer and information, your email marketing campaigns also require exceptional content and subject lines that will catch the attention of the recipients. They must be timed for maximum exposure and accessibility, and they must be structured in a way that encourages the recipients to take the desired action — whether that’s placing an order, scheduling an appointment, clicking through to your website (or landing page) or picking up the phone to give you a call.
Be Locally SEO designs and executes winning internet marketing campaigns for clients across the United States. Combined with our search engine optimization (SEO), pay-per-click ad campaigns and website design, our comprehensive suite of services will help you reach your marketing goals. Contact us today to learn more about how we can help you improve your bottom line with email marketing and newsletters.
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