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Case Studies

Internet marketing can make or break a local business these days. You’ve got to be sure the marketing company you use is worthy of your trust!

Good companies can demonstrate their ability to make a real impact for a business. Which is why we have put together these case studies for you. They detail not only rankings in search results, but other factors that are important to businesses. Factors like phone calls and contact forms, sales, website traffic, newsletter opens and customer reviews.

These companies trusted Be Locally SEO with their online presence. Discover the results we achieved for them!

Millcreek Gardens

Millcreek Gardens is a local nursery with a wide selection of trees and shrubs, perennials and annuals, roses, vegetables, and all types of plants. With over six decades in business, they have earned a place of respect in the community.

The Challenge

Although this client has been a fixture in the community for several decades, their online marketing was lacking.

  • Not ranking for top keywords
  • No social presence
  • Difficult to find accurate information about the business online
Internet Marketing strategy icon

Our Approach

Be Locally SEO has worked to create a positive online presence for this client.

  • A custom website was created with dozens of product offerings and calls to action that lead readers to visit the location. We also updated the website design after a few years, to keep the look fresh and current.
  • We create an email newsletter which sends to their customers each month and encourages clicks to the website.
  • The blog is a major feature of this website. We provide an aggressive blog campaign to help build a community of gardening enthusiasts. Blog posts are promoted on social media outlets.
  • This client receives ongoing local SEO services and management of search engine and directory listings.

The Results

  • Increase search traffic results icon

    78% of Traffic from Organic Search

  • Google Get Directions icon

    500+ Direction Requests from Google Listing per Month

  • Clicks to Website pages icon

    Average of 350+ Newsletter Opens

  • Increase search rankings icon

    All Primary Keywords Rank in Top 2 Positions

5 star review rating
"Be Locally has made our website a hub for internet information for gardens and yard care, using Search Engine Optimization. Our website has never been as popular as it is now. Be Locally is designing a new and user friendly website, which integrates with all the social media marketing outlets. Our Facebook and YouTube pages are seen by thousands daily. They are very responsive and easy to reach with a local call or quick email, and action on the items are followed up in a timely manner. We know plants, but Be Locally knows how to get our information to potential customers in our market."

Thom Sawyer
Millcreek Gardens

Intermountain Wind & Solar

Intermountain Wind & Solar sells and installs solar panel systems for both residential and commercial customers in Utah and Idaho. They are a leading company with several high-profile commercial customers, and valuable financing options for residential customers.

The Challenge

When we first started working with Intermountain Wind & Solar, they had several significant online marketing issues.

  • Rankings were poor.
  • Website was not responsive.
  • Website was poor quality and contained very little information.
Internet Marketing strategy icon

Our Approach

Because solar is a competitive market, and one which has a long sales cycle, it was necessary to have an aggressive approach.

  • A brand new, custom, responsive WordPress website was the first step.
  • A solar savings calculator was added as a call-to-action on the homepage.
  • Our professional content staff created custom infographics and wrote several pages of informative content.
  • An aggressive blogging campaign was used to create more useful information and attract more traffic and links.
  • We began a strong SEO campaign, including both on-site and off-site elements.
  • Regular social posting and social ads are provided to promote their services and their periodic public classes.

The Results

  • Increase search rankings icon

    27 Keywords Ranking in Top 10 Positions on Google

  • Website Conversion Tracking icon

    Average of 50 Phone Calls or Contact Forms per Month from the Website

  • Customer Reviews Icon

    39 New Business Reviews on Google, 37 of Those Are 4- or 5-Star

  • Increase Facebook likes icon

    Increased Facebook Page Likes by 1300+

5 star review rating
"The team at Be Locally is a pleasure to work with and they really do know what they are doing. Their knowledge of SEO strategy is the best I've encountered and they regularly go out of their way to provide top-notch customer service for our company. I would highly recommend them to help anyone grow their business."
Dale Crawford
Intermountain Wind & Solar

The Dirt Bag

The Dirt Bag is a provider of landscape products in West Jordan, Utah. They deliver quality, sterilized topsoil, mulch, compost, playground sand, and so forth in reusable bags. Customers can order and pay online.

The Challenge

When they first came to Be Locally SEO, The Dirt Bag had a website with several practical obstacles:

  • The website was not mobile-friendly.
  • The capability to allow on-site optimization was not available.
  • The website did not accept payments.
  • They were unable to integrate their accounting software with the website.

Additionally, they were not being found online. Relevant searches put them lower than
the 3rd page of Google search results.

Internet Marketing strategy icon

Our Approach

Be Locally SEO responded with a comprehensive approach.

  • We built a brand new responsive website on WordPress with Woo Commerce for their products.
  • A payment gateway and shopping cart were added, and we integrated the website with their Quick Books software for invoicing and bookkeeping.
  • We created a blog and wrote regular blog posts to help strengthen their online presence for important keywords. Blog posts were promoted on social media outlets.
  • To bring them some quick business for one of their most important products, we ran a temporary AdWords SEM campaign.
  • An ongoing SEO campaign brings consistent strength to the website.

The Results

  • Ecommerce Website conversions icon

    Average of 150 Online Orders During Peak Months

  • Responsive Website Icon

    Mobile Responsive Website

  • Clicks to Website pages icon

    Improved Search Results and Traffic - Average of 2900 Sessions per Month

  • Increase search rankings icon

    25 Keywords Ranking in Top 5 Google Positions

5 star review rating
"After trying some other website design and SEO companies, with limited success. Be Locally designed us a wonderful, very functional, e-commerce website. It is fully integrated with Quickbooks and looks and works great. Their SEO services have taken us to the top! They also write very good blogs. Thank you Be Locally!"

BJ Berg
The Dirt Bag

Franchise & Business Law Group

The Franchise & Business Law Group is a group of experienced attorneys dedicated to franchise formation and other business law needs. Though nationally recognized, they are dedicated to the needs of their local community.

The Challenge

The Franchise & Business Law Group was struggling to develop an online presence to match their professional reputation.

  • The old website was poor quality, with ineffective navigation and organization.
  • Information on the website was out-of-date or incorrect.
  • The website was not responsive to varying screen sizes.
  • The website was not ADA-friendly.
  • Search engine rankings were poor.
Internet Marketing strategy icon

Our Approach

Be Locally’s comprehensive approach began with an updated website.

  • A new custom WordPress website was created, with better organization, navigation, design, and branding. The website includes special formatting for attorney bios, to include each one’s specific awards, qualifications and contact information. We also created special formatting for an extensive list of client testimonials.
  • Additional website work was done to improve page load time and make the site ADA compatible, with special considerations for the blind.
  • We created a unique blog, with sections for news and other articles. Be Locally SEO provides regular blog posts, which are also promoted on social media outlets.
  • A local SEO campaign was implemented, we created local listings, and continue to build strength to their website.

The Results

  • Increase search ranking results icon

    Ranks #1 for Main Keyword

  • Website Conversion Tracking icon

    73% of Website Contact Form Submissions from Search Engine

  • Clicks to Website pages icon

    Increased Pages Indexed by Google from 119 to 213

  • Increase search traffic results icon

    63% of Website Traffic is Organic or Referral

5 star review rating
"Be Locally SEO is great! We've been using them for a few years and we are #1 on a lot of Google searches."
Christian Thompson
The Franchise & Business Law Group

Four Seasons

Four Season Insurance is a local agency that helps customers find the best price from dozens of insurance companies. They offer auto insurance, homeowners and renters, business, and many other options.

The Challenge

In a competitive industry, Four Season Insurance was struggling to stand out in the crowd.

  • Old website was difficult to navigate, and included no valuable information.
  • They were ranking very poorly for important keywords.
  • They had recently added a second location, which was not reflected on the website nor anywhere else online.
Internet Marketing strategy icon

Our Approach

Be Locally SEO began a comprehensive marketing campaign.

  • Their new custom WordPress website was complete with 15 forms to help automate some customer service tasks.
  • Professionally written pages were added to describe their most important offerings. Pages include images and calls to action to encourage readers to ask for a quote.
  • We created a blog, and continue to provide blog posts related to their services and expertise. Blog posts are promoted on social media outlets.
  • A local SEO campaign was implemented, and we created local listings on Google, Bing and others.
  • Incorrect online business information was cleaned up, and we ensured all their local directory listings were correct.

The Results

  • Clicks to Website pages icon

    Over 60 Pages Indexed by Google (up 3x from a year ago)

  • Increase search traffic results icon

    Improved Site Optimization by 53%

  • Increase Website Pages Indexed Icon

    93.8% of Users Found Through Organic Search

  • Customer Support icon

    15 Website Forms Built for Customer Service Automation

5 star review rating
"We've been using Be Locally for around 5 years and can attest to their competence, professionalism, and ability to generate income for our business. We highly recommend working with them!"

Joe Callahan
Four Seasons Insurance

Oral & Maxillofacial Surgery of Utah

The doctors at Oral & Maxillofacial Surgery of Utah provide extensive care for patients across the Salt Lake City area, including wisdom tooth removal, dental implants, TMJ surgery and more.

The Challenge

While the owners of Oral & Maxillofacial Surgery of Utah had built a great business, their website and rankings did not reflect their excellence.

  • Old website was cluttered and difficult to navigate.
  • The website contained almost no original content.
  • No location pages existed to lead users to individual offices.
  • Search engine rankings were poor.
Internet Marketing strategy icon

Our Approach

Be Locally SEO worked hard to create a positive online presence.

  • A new custom WordPress website was created, with prominent pictures of the doctors, and a design that establishes their branding.
  • Individual pages were made for each of their three locations, with maps and a virtual tour.
  • We create a blog, and continue to provide frequent blog posts which answer common questions and focus on their specific surgical services.
  • Our professional writing staff created unique content about their main services. These pages include images and calls to action that encourage readers to make an appointment for a consultation.
  • The new website is mobile responsive, and made to look professional on any size screen.

The Results

  • Increase search rankings icon

    Ranking in Top 5 positions for 15+ Primary Keywords

  • Customer Reviews Icon

    Gained 31 Google Reviews in 1 Year

  • Website Conversion Tracking icon

    200+ New Potential Patients Acquired from Website Contact Forms in 1 Year

  • Increase search traffic results icon

    94% of Website Visits from Organic Google Search

5 star review rating
"I have been working with Be Locally SEO for several months after trying 4 other SEO companies. I have seen more movement in google organic search in few months with Be Locally than with any other company I have worked with. In addition, our account manager continually is heavily involved with my account trying to find ways to improve our online marketing campaign. I appreciate his personal attention to my online marketing needs. I highly recommend Be Locally for online internet marketing!!!"

Judd Partridge, Oral Surgeon
Oral & Maxillofacial Surgery of Utah
  • 406 W South Jordan Pkwy #140
    South Jordan, Utah 84095
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