Case Studies
Internet marketing can make or break a local business these days. You’ve got to be sure the marketing company you use is worthy of your trust!
Good companies can demonstrate their ability to make a real impact for a business. Which is why we have put together these case studies for you. They detail not only rankings in search results, but other factors that are important to businesses. Factors like phone calls and contact forms, sales, website traffic, newsletter opens and customer reviews.
These companies trusted Be Locally SEO with their online presence. Discover the results we achieved for them!
Millcreek Gardens
Millcreek Gardens is a local nursery with a wide selection of trees and shrubs, perennials and annuals, roses, vegetables, and all types of plants. With over six decades in business, they have earned a place of respect in the community.
The Challenge
Although this client has been a fixture in the community for several decades, their online marketing was lacking.
- Not ranking for top keywords
- No social presence
- Difficult to find accurate information about the business online
Our Approach
Be Locally SEO has worked to create a positive online presence for this client.
- A custom website was created with dozens of product offerings and calls to action that lead readers to visit the location. We also updated the website design after a few years, to keep the look fresh and current.
- We create an email newsletter which sends to their customers each month and encourages clicks to the website.
- The blog is a major feature of this website. We provide an aggressive blog campaign to help build a community of gardening enthusiasts. Blog posts are promoted on social media outlets.
- This client receives ongoing local SEO services and management of search engine and directory listings.
The Results
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78% of Traffic from Organic Search
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500+ Direction Requests from Google Listing per Month
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Average of 350+ Newsletter Opens
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All Primary Keywords Rank in Top 2 Positions
"Be Locally has made our website a hub for internet information for gardens and yard care, using Search Engine Optimization. Our website has never been as popular as it is now. Be Locally is designing a new and user friendly website, which integrates with all the social media marketing outlets. Our Facebook and YouTube pages are seen by thousands daily. They are very responsive and easy to reach with a local call or quick email, and action on the items are followed up in a timely manner.
We know plants, but Be Locally knows how to get our information to potential customers in our market."
Thom Sawyer
Millcreek Gardens
Intermountain Wind & Solar
Intermountain Wind & Solar sells and installs solar panel systems for both residential and commercial customers in Utah and Idaho. They are a leading company with several high-profile commercial customers, and valuable financing options for residential customers.
The Challenge
When we first started working with Intermountain Wind & Solar, they had several significant online marketing issues.
- Rankings were poor.
- Website was not responsive.
- Website was poor quality and contained very little information.
Our Approach
Because solar is a competitive market, and one which has a long sales cycle, it was necessary to have an aggressive approach.
- A brand new, custom, responsive WordPress website was the first step.
- A solar savings calculator was added as a call-to-action on the homepage.
- Our professional content staff created custom infographics and wrote several pages of informative content.
- An aggressive blogging campaign was used to create more useful information and attract more traffic and links.
- We began a strong SEO campaign, including both on-site and off-site elements.
- Regular social posting and social ads are provided to promote their services and their periodic public classes.
The Results
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27 Keywords Ranking in Top 10 Positions on Google
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Average of 50 Phone Calls or Contact Forms per Month from the Website
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39 New Business Reviews on Google, 37 of Those Are 4- or 5-Star
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Increased Facebook Page Likes by 1300+
"The team at Be Locally is a pleasure to work with and they really do know what they are doing. Their knowledge of SEO strategy is the best I've encountered and they regularly go out of their way to provide top-notch customer service for our company. I would highly recommend them to help anyone grow their business."
Dale CrawfordIntermountain Wind & Solar
The Dirt Bag
The Dirt Bag is a provider of landscape products in West Jordan, Utah. They deliver quality, sterilized topsoil, mulch, compost, playground sand, and so forth in reusable bags. Customers can order and pay online.
The Challenge
When they first came to Be Locally SEO, The Dirt Bag had a website with several practical obstacles:
- The website was not mobile-friendly.
- The capability to allow on-site optimization was not available.
- The website did not accept payments.
- They were unable to integrate their accounting software with the website.
Additionally, they were not being found online. Relevant searches put them lower than
the 3rd page of Google search results.
Our Approach
Be Locally SEO responded with a comprehensive approach.
- We built a brand new responsive website on WordPress with Woo Commerce for their products.
- A payment gateway and shopping cart were added, and we integrated the website with their Quick Books software for invoicing and bookkeeping.
- We created a blog and wrote regular blog posts to help strengthen their online presence for important keywords. Blog posts were promoted on social media outlets.
- To bring them some quick business for one of their most important products, we ran a temporary AdWords SEM campaign.
- An ongoing SEO campaign brings consistent strength to the website.
The Results
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Average of 150 Online Orders During Peak Months
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Mobile Responsive Website
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Improved Search Results and Traffic - Average of 2900 Sessions per Month
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25 Keywords Ranking in Top 5 Google Positions
"After trying some other website design and SEO companies, with limited success. Be Locally designed us a wonderful, very functional, e-commerce website. It is fully integrated with Quickbooks and looks and works great. Their SEO services have taken us to the top! They also write very good blogs. Thank you Be Locally!"
BJ Berg
The Dirt Bag
Franchise & Business Law Group
The Franchise & Business Law Group is a group of experienced attorneys dedicated to franchise formation and other business law needs. Though nationally recognized, they are dedicated to the needs of their local community.
The Challenge
The Franchise & Business Law Group was struggling to develop an online presence to match their professional reputation.
- The old website was poor quality, with ineffective navigation and organization.
- Information on the website was out-of-date or incorrect.
- The website was not responsive to varying screen sizes.
- The website was not ADA-friendly.
- Search engine rankings were poor.
Our Approach
Be Locally’s comprehensive approach began with an updated website.
- A new custom WordPress website was created, with better organization, navigation, design, and branding. The website includes special formatting for attorney bios, to include each one’s specific awards, qualifications and contact information. We also created special formatting for an extensive list of client testimonials.
- Additional website work was done to improve page load time and make the site ADA compatible, with special considerations for the blind.
- We created a unique blog, with sections for news and other articles. Be Locally SEO provides regular blog posts, which are also promoted on social media outlets.
- A local SEO campaign was implemented, we created local listings, and continue to build strength to their website.
The Results
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Ranks #1 for Main Keyword
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73% of Website Contact Form Submissions from Search Engine
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Increased Pages Indexed by Google from 119 to 213
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63% of Website Traffic is Organic or Referral
"Be Locally is easy to work with. They’re thorough, and we can always get in contact with a team member. If a report doesn’t make sense or we need something clarified, they sit down with us and talk about it. The whole team is very responsive, usually responding within 24 hours. If we have any errors or need the website updated, they’re quick to fix them and make the necessary changes. Not only are their fees reasonable, but they’re customer-oriented instead of just worried about their bottom line."
Kara MartinThe Franchise & Business Law Group
Four Seasons
Four Season Insurance is a local agency that helps customers find the best price from dozens of insurance companies. They offer auto insurance, homeowners and renters, business, and many other options.
The Challenge
In a competitive industry, Four Season Insurance was struggling to stand out in the crowd.
- Old website was difficult to navigate, and included no valuable information.
- They were ranking very poorly for important keywords.
- They had recently added a second location, which was not reflected on the website nor anywhere else online.
Our Approach
Be Locally SEO began a comprehensive marketing campaign.
- Their new custom WordPress website was complete with 15 forms to help automate some customer service tasks.
- Professionally written pages were added to describe their most important offerings. Pages include images and calls to action to encourage readers to ask for a quote.
- We created a blog, and continue to provide blog posts related to their services and expertise. Blog posts are promoted on social media outlets.
- A local SEO campaign was implemented, and we created local listings on Google, Bing and others.
- Incorrect online business information was cleaned up, and we ensured all their local directory listings were correct.
The Results
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Over 60 Pages Indexed by Google (up 3x from a year ago)
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Improved Site Optimization by 53%
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93.8% of Users Found Through Organic Search
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15 Website Forms Built for Customer Service Automation
"We've been using Be Locally for around 5 years and can attest to their competence, professionalism, and ability to generate income for our business. We highly recommend working with them! I've worked with vendors in the past that fail to honor their commitments, but Be Locally consistently delivers on their promises. They’re also willing to go the extra mile. They worked with our software developer to incorporate the website’s quote program, even though that went beyond their responsibilities. Similarly, they went out of their way to find a reliable resource when we requested a Spanish-language version of the site."
Joe Callahan
Four Seasons Insurance
Oral & Maxillofacial Surgery of Utah
The doctors at Oral & Maxillofacial Surgery of Utah provide extensive care for patients across the Salt Lake City area, including wisdom tooth removal, dental implants, TMJ surgery and more.
The Challenge
While the owners of Oral & Maxillofacial Surgery of Utah had built a great business, their website and rankings did not reflect their excellence.
- Old website was cluttered and difficult to navigate.
- The website contained almost no original content.
- No location pages existed to lead users to individual offices.
- Search engine rankings were poor.
Our Approach
Be Locally SEO worked hard to create a positive online presence.
- A new custom WordPress website was created, with prominent pictures of the doctors, and a design that establishes their branding.
- Individual pages were made for each of their three locations, with maps and a virtual tour.
- We create a blog, and continue to provide frequent blog posts which answer common questions and focus on their specific surgical services.
- Our professional writing staff created unique content about their main services. These pages include images and calls to action that encourage readers to make an appointment for a consultation.
- The new website is mobile responsive, and made to look professional on any size screen.
The Results
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Ranking in Top 5 positions for 15+ Primary Keywords
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Gained 31 Google Reviews in 1 Year
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200+ New Potential Patients Acquired from Website Contact Forms in 1 Year
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94% of Website Visits from Organic Google Search
"I have been working with Be Locally SEO for several months after trying 4 other SEO companies. I have seen more movement in google organic search in few months with Be Locally than with any other company I have worked with. In addition, our account manager continually is heavily involved with my account trying to find ways to improve our online marketing campaign. I appreciate his personal attention to my online marketing needs. I highly recommend Be Locally for online internet marketing!!!"
Judd Partridge, Oral Surgeon
Oral & Maxillofacial Surgery of Utah
