You know the importance of search rankings, at least in a general sense, but do you really know what it means to show up on the first page of Google?
With decades of research to demonstrate just how valuable it is to rank highly in the search engine results, it makes sense for any business to do whatever it takes to improve their website’s rankings.
If you think it’s simply not possible, think again. An SEO expert knows exactly what it takes to boost your rankings and improve your position in the search engine results.
What Does a First-Page Ranking Mean for Your Business?
Without a question, the highest ranked search engine results get the most clicks.
Although the specific statistics vary somewhat from study to study, the data shows that the first result gets about one-third of the clicks. Second position gets about 15 percent and the third result gets about 10 percent.
The bottom line is that approximately three-out-of-four clicks go to the results that show up on the first page of the search results. After that, clicks drop substantially.
Assuming that your website provides a great user experience (UX) and gives visitors everything they need to achieve the results they seek, you can see the amazing potential for business (and revenue) growth that high rankings provide.
How Are Search Rankings Determined?
Google and the other search engines use highly complex algorithms to determine how web pages rank in response to any given user search. Unfortunately, the details of these algorithms are a closely guarded secret.
What we do know is what the overarching goal of the algorithms is: to provide the results that best meet the objectives of the searcher.
Some of the most recent Google algorithm updates have placed greater emphasis on the expertise, authoritativeness and trustworthiness (E-A-T) of websites. The tricky part is determining how to improve these factors for your site, so that you can reap the rewards associated with improved rankings.
How Can You Improve Your Search Rankings?
Consider how many businesses, in how many industries, are competing for a top ranking spot. Now consider how many people are conducting internet searches every day – about 3.5 billion, according to current statistics – and it’s easy to see that there is no one-size-fits-all answer to this question.
That’s where the assistance of an SEO expert becomes invaluable.
Improving your site’s rankings is a complex proposition that requires detailed knowledge that few business owners have – or have time to develop. SEO experts use a variety of tools and techniques, depending on the products or services a business offers. Improving your rankings requires employing multiple strategies as a part of a comprehensive digital marketing program.
Be Locally SEO uses a comprehensive and highly effective approach for helping businesses achieve their goals for brand recognition and revenue growth. If you’re ready to take your business to the next level, contact us today to learn more about how our SEO experts can help you improve your search rankings.