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Internet Marketing Blog

May 30, 2017
Hyperlocal SEO Continues to Evolve

Hyperlocal SEO has become more important to many businesses, as Google continues to focus on this aspect of online search. If your company relies on local prospects, leveraging hyperlocal SEO can make a big difference to your bottom line. Rest assured that your competitors are doing just that. Both organic search and pay-per-click (PPC) strategies […]

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May 23, 2017
Does Your Website Design Include a Conversion Funnel?

Website design requires the consideration of dozens of details, all of which are important. The user experience (UX), user interface (UI), architecture, content, speed, responsive design and navigation are just a few of the details you have to get right. And then there’s SEO. Search engine optimization is required today, if you ever want any […]

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May 16, 2017
SEO and Google’s Semantic Search

To remain effective, SEO strategies must adapt to Google’s regular updates of ranking algorithms. Today, this process is driven — at least in part — by Google’s growing ability to understand topics and themes. Because the search engines use computer resources to interpret online content and user search terms, they have been bound to a […]

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April 25, 2017
How to Improve SEO with Google’s Rich Cards & Snippets

If you’re looking for new ways to improve your SEO, check out Google’s “rich snippets” and “rich cards” tools. By adding specifically formatted language to parts of your website, you provide Google with the option — when it’s deemed appropriate — of presenting your information in a visually compelling way. This can improve your SEO […]

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April 18, 2017
4 Quick & Dirty Tips to Boost Search Engine Rankings

Every time you boost your search engine rankings, you bring new visitors to your website. And if you have all the elements in place to engage your visitors, inspire their confidence and convert them to customers, you will grow your business. “Doing SEO” requires the application of best practices and techniques that get the search […]

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April 11, 2017
Can You Optimize Your Website for Multiple Identities?

Optimizing a website for SEO presents an ongoing set of challenges that require up-to-date knowledge of complex algorithms. Google enforces strict standards designed to prevent so-called “black hat” SEO tactics intended to provide an unfair advantage. If you have more than one identity associated with your business, however, it’s easy to get on Google’s bad […]

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April 4, 2017
Logo Design Considerations for Digital Marketing

Your company’s logo design is something you probably invested a lot of time and effort into. After all, it’s the single most important element that represents your organization and your brand on every level. It’s on your business cards, letterhead and front door, and it’s on your website and other digital platforms. You may also […]

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March 28, 2017
Is Your “Google My Business” Listing Active and Up to Date?

Are you using Google My Business yet? If not, you’re missing out on a lucrative — and highly cost-effective — online marketing tool. In fact, Google provides this service to business owners for free, which is about as cost-effective as you can get. The only requirement of Google My Business (GMB) is a little bit […]

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March 21, 2017
Image SEO: What it Means and How to Use it to Boost Rankings

When you look at an online image, SEO is probably not your first thought. But in today’s competitive online world, you can turn any images into powerful tools for boosting your search engine rankings. Photos, infographics, charts and other images serve many important purposes on your website, in social media posts and in your online […]

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March 14, 2017
Boost Your Digital Marketing Success with Microcontent

Digital marketing strategies offer some of the most powerful and cost-effective ways available today to grow your business and improve your bottom line. Because technology’s march of progress is speeding up, new strategies are constantly becoming available to our industry. One of these, microcontent, offers some of the most promising results for improving SEO that […]

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