Within the world of search engine optimization (SEO), on-page content is one of the single most important elements. On-page SEO features everything from meta tags and formatting to keyword optimization and more, helping make your content available to search engines and your audience alike.
At Be Locally, we’re happy to help with a wide range of SEO and local SEO services, including on-page optimization for any of your business’s pages. There are several types of on-page optimization you might consider for your website depending on your goals, budget and other factors — but a few of these are most common and popular within the SEO world. Let’s go over what on-page SEO optimization is, plus a few specific strategies for it, in this two-part blog series.
What On-Page SEO Is
On-page SEO, as we noted above, includes meta tags, content format, keyword optimization and other areas that help make your content available to search engines.
The basic idea behind on-page SEO is simple: The elements your site has (or doesn’t have) become a part of how search engines index and rank your content. For example, if a page on your site is very fact-based and offers little in terms of reader interactivity or engagement, you can improve the page’s overall reach by making sure all of the facts are present and easy to find. This is what meta tags do, among other things: They help search engines “find” your content.
On-page SEO helps boost your content’s reach in two ways: One, it improves the chances that a page’s content will be found by Google and Bing; two, it can help your content look more appealing to potential readers (and thus improve how likely they are to stay on your site). This means that in addition to search engines, page-to-page SEO also helps you reap the social benefits of good content.
Our next few sections will go over common tactics for on-page optimization that will bring you fantastic results.
Proper Formatting — For Both Readers and Bots
As we just noted, on-page optimization should be tailored to both prospective site visitors and search engine bots. When you’re formatting your on-page content, make sure that it’s written in a way that is appealing to both humans and web crawlers.
There are several ways to do this, including:
- Breaking up text with H2 subheaders, which allow you to insert keywords for the back-end side of SEO.
- Keep paragraphs short and to the point, as larger text blocks are harder to read.
- Use regular bullet points and numbered lists to help break up text — this makes it easier for both people and bots.