In part one of this multi-part blog series, we went over some basics on a vital tool for online marketing professionals and business owners: Google My Business. Abbreviated GMB, this is a huge platform run by Google that allows local businesses to submit information, manage reviews and answer questions, post videos and much more.
At Be Locally, we’re happy to help with numerous local SEO areas, including understanding and optimizing for GMB factors. We’ll assist you from the ground up here, even if that means we help you with creating a new Google profile to begin with, one you’ll use to manage your GMB needs moving forward. Today’s part two of our series will look at some basics on where you’ll commonly see GMB info publicly, plus dig into your management dashboard and the options it offers you, plus how to respond in case of GMB problems.
Where GMB Info Displays
Once you’ve created your GMB profile and inputted data, it will begin appearing on various local search displays for both mobile and desktop. Here are some of the areas you’ll see it:
- Business profiles: Known as a Google Business Profile (GBP) to be specific, this is what usually appears when a business is searched for using its brand name, or with a city included in the search.
- Local packs: These are one of the popular displays Google uses for local businesses within their index, and will be shown anytime Google surmises that local intent is in play with a search. This does not necessarily refer only to geographic terms, though obviously these play a role. Most packs are made up of three listings.
- Local finders: When a searcher uses the “view all” link to show all three listings in a local pack, they’ll be brought to a related display called the Local Finder that’s able to display several results in groups of 10.
- Google Maps: This is the default display on Android phones, and can be made the default on desktop as well. These results will look similar to local finders, but with some small tweaks.
Management Dashboard and Insights
The majority of your GMB management will come through the Google My Business dashboard, which has several components: Info, reviews, images, posts, products and more. There are numerous insights to be gleaned from this dashboard, including the GMB Insights analytical feature that allows you to view data on search impressions, customer actions, search terms that result in impressions for your business, and more.
For simpler questions or issues with GMB, you might visit the GMB Help Community Forum, which is manned mostly by volunteers. For more significant issues, like issues with listings, you will need to speak to Google directly, which involves a bit more effort.