Your local search engine optimization (LSEO) probably isn’t as good as it could be. The idea of geo-targeting and reeling in customers (and organic search traffic) by focusing on regions is nothing new, but it’s certainly new to the top, in-demand desires of companies and website owners around the world. Many businesses with managers think they don’t need to focus on local — this is often because they don’t have a brick-and-mortar establishment that clients visit. However, they couldn’t be more wrong. Customers like to support local — going with a local company helps to establish trust right off the bat, and you never know when potential customers might be adding in geo-targeting to their search, even if it doesn’t really make sense to you.
Consider this example: You’re an organic makeup manufacturer and designer who sells exclusively online. You ship internationally, but you happen to be based near Salt Lake City, Utah, although you’re technically in Orem. Does it really matter where you’re located, especially in the United States, since you don’t have a physical establishment and your shipping prices are flat for orders in the continental U.S.? Surprisingly, yes. You might have a bevy of potential clients in SLC who are actively shopping online for products just like yours, searching for long-tail keywords like “organic makeup Salt Lake City” or “Orem UT organic makeup” with the intention of going into a shop to pick up their treasures. However, when they discover your online boutique, complete with a great website, suddenly they’re reminded of how convenient online shopping is. Plus, sharing a physical region makes them think you’re a little more trustworthy.
A Local Angle
How can you get started with LSEO? Follow the best practices, of course, which have some similarities to SEO. Next, make sure you’re publishing on the right sites, which can vary based on your business, but there are also some gold standards. Oftentimes this includes incorporating LSEO elements, such as adding in your city, nearby cities, neighborhoods, and local nicknames for neighborhoods, along with your other quality and organic content.
Sound overwhelming? Don’t worry — an LSEO professional can get you up to speed in no time. However, here are a few of the best sites to publish LSEO long-tail keywords on to get you started:
- Google Plus: It may not have taken down Facebook as the social media platform du jour, but Google Plus has fulfilled another disparity in the market. The reality is that most people in the United States (and many other countries) use Google as their default search engine. Obviously, Google Plus profiles are going to be favored. It only takes a few minutes to fill out your business’ Google Plus profile with LSEO elements. Make sure your NAP (name, address including web address, and phone number) is correct.
- Yelp: You might not be able to control what people say about your business on review sites like Yelp, but you can definitely control the LSEO elements. Ensure your profile is complete.
- Facebook/other social media sites: Don’t forget about your go-to SM platforms. You can implement LSEO here in many ways, from your “About” section to posts that can feature names of cities, neighborhood, states and the like.
LSEO is a must, no matter what your business is. Contact Be Locally SEO for all your SEO and LSEO needs, no matter where your home base may be.