You know the basic search engine optimization (SEO) engagement factors: Write quality content, focus on quality (not quantity), and don’t engage in duplicate content. However, there’s a veritable smorgasbord of engagement factors a lot of people (and subpar SEO agencies) overlook. When there are so many options for creating better engagement, why would you only focus on a few?
Let’s start with your URL—was it designed with SEO in mind? For example, if a URL to one of your blogs is example.com/benefits-of-paleo-diet, don’t you think that’s better than example.com/34/10/35/adsvnaosj.html? Your URL is a chance for SEO, so designing it appropriately with SEO keywords not only looks better but also helps your site perform better. If someone is searching for paleo diet benefits, they’re more likely to click on the first example rather than the latter.
Here are a few more factors you might be overlooking:
It should be a given that all of your content has headings and sub-headings—but sub-headings are often largely overlooked. Remember that search engine algorithms take a look at both H1 and H2 tags (and so do your visitors). Use all your headings as an opportunity to work in key themes. Remember that your readers are always skimming before they read in depth, too, so prioritizing headings can help you reel them in.
2. Blog images
For every blog you write, make sure to include a quality, complementary image at the very top. This alone improves the SEO value, and it also pulls in your reader. Generally speaking, blogs with images at the top perform better (but only if the image is of good quality). Spend some time checking out free stock photography sites or, better yet, take your own images. A poor image is worse than none at all, so don’t just go with the first photo you find.
There’s linking and then there’s interlinking—unfortunately, the latter is something many websites just don’t do. When you include internal links in your content, it gives other pages on your site more clout. Make sure the links are complementary, that you use anchor text that’s descriptive, and that you can enjoy the benefit of your visitors going from page to page on your website. Ultimately, you’ll enjoy less bounceback rates and more visitors engaging in calls to action.
4. Tutorial videos
More and more people are preferring videos and images over text—so give them what they want. There are times when messages just work better in video format. If you have a tutorial video, you have a brand new visual tool that might do the trick where text isn’t working. Plus, there are many ways to include SEO elements in video, from the descriptive text to the sheer focus on quality. Just keep in mind that if you don’t have the budget to allow for a high quality video, it may be better to wait. This is no time to practice your mockumentary skills, complete with shaky cam and grainy footage.
5. Focus on Comments
Why let all the responsibility of keywords and themes fall to you? If you encourage comments on your blog or site, your readers can double as your SEO gurus, too. You can encourage comments by ending a blog with an open-ended question. Plus, comments lead to more frequent visitors since your readers will be coming back to check out responses.
Your SEO strategy is complex, fluid and features a number of tactics at your disposal. Branch out and you’ll be surprised at the analytics that follow.