Think of the Google AdWords retargeting program as a safety net for catching those prospects who didn’t make the decision to purchase the first time they visited your site.
Although a small percentage of your target market will make a purchasing decision during their first visit to your site, the majority of them (about 98%) will not. Retargeting is how we bring that seemingly lost market segment back to the table.
Retargeting is also one of the most effective online marketing methods for keeping in touch with your existing customers as well as your prospects.
To leverage the benefits of retargeting, our AdWords specialists insert a brief sequence of tracking code into each relevant page of your site. When a prospect visits a particular page on your website, the corresponding code is added to their browser history.
Using this unique identifier, Google will periodically display ads geared specifically toward a given prospect’s interests. And these are the ads your audience will take special notice of, creating a unique opportunity for your business to engage and establish a relationship that drives purchasing decisions.
Retargeting ads also offer a great deal of format flexibility, to ensure your ads get noticed.
Your retargeting ads can consist of stand-alone text, text with an image, video or animation. Because retargeting campaigns use a display ad format, this presents a prime opportunity for attention-grabbing layouts and designs.
When you’re already allocating marketing dollars to pay-per-click (PPC) advertising, adding a retargeting campaign increases both your conversions and your return on investment.
In fact, research shows that those prospects identified for retargeting are 70% more likely to convert. Retargeting campaigns are also less expensive than basic AdWords PPC ads, making them particularly attractive for our clients.
AdWords retargeting campaigns provide a rich environment for focusing your internet marketing efforts. This means your ads are as effective as they are affordable. Even more important, this platform allows us to set and measure very specific goals.
As powerful as Google AdWords and retargeting campaigns are, they can be challenging to set up properly.
In fact, many of our clients come to us as the result of prior Google PPC campaigns gone wrong. Be Locally SEO has an exceptional track record of success in designing and managing these complex campaigns for our clients. Our tracking and reporting methods let us show you exactly how valuable your ads and retargeting campaigns are.
The secret to our success is the status of our AdWords team as trained and certified Google AdWords partners. This allows us to design retargeting campaigns that reach a specific – and highly lucrative — audience segment.
The results ensure exceptional value for clients, and a reliable way to grow your business.
I am really impressed with Be Locally SEO. I met with Doug and I appreciate how honest he was. I feel this is a company with integrity, and I would highly recommend them.
The company has been fantastic and very attentive to our business needs for what they provide for WEB design, development and promotion. Highly recommend.
Great people and great service. Because of Be Locally I’ve been able to grow and expand my company.
I was weary of spending the money every month in the beginning but now it is totally paying off. I went from page 36 for my business listing to page one. It is worth the investment.
“They’ve narrowed our focus to local audiences. Be Locally reoriented our Facebook ads toward traffic generation, rather than likes and shares. The team has also managed my monthly spend, written articles, and resized photos.
Rankings have increased and remained stable. Traffic and social media outreach are also higher. They’re responsive, but also genuinely interested in my business. Meeting only once a month is convenient.”
“Be Locally SEO has made our website a hub for internet information for gardens and yard care, using Search Engine Optimization. Our website has never been as popular as it is now. Be Locally SEO is designing a new and user friendly website, which integrates with all the social media marketing outlets. Our Facebook and YouTube pages are seen by thousands daily. They are very responsive and easy to reach with a local call or quick email, and action on the items are followed up in a timely manner.
We know plants, but Be Locally SEO knows how to get our information to potential customers in our market.”
“Be Locally SEO has been a bit of a gem for us as they are our Jack-of-all-trades for our website. They’ve helped us migrate to WordPress, build out our content, create highly functional features, integrated our site to our Marketing Automation, AND of course improved our SEO nationally and regionally. We have yet to present a project that they couldn’t handle with a great end result.
Having used several web service companies in the past, BeLocallySEO has provided the best value by a long shot. We have a very attentive account manager and their turn-around times on projects are second to none.”
