Google AdWords Retargeting

 

Think of the Google AdWords retargeting program as a safety net for catching those prospects who didn’t make the decision to purchase the first time they visited your site.

Although a small percentage of your target market will make a purchasing decision during their first visit to your site, the majority of them (about 98%) will not. Retargeting is how we bring that seemingly lost market segment back to the table.

Retargeting is also one of the most effective online marketing methods for keeping in touch with your existing customers as well as your prospects.

retargeting is one of the most effective methods for keeping in touch with customers and prospects

How Google AdWords Retargeting Works

To leverage the benefits of retargeting, our AdWords specialists insert a brief sequence of tracking code into each relevant page of your site. When a prospect visits a particular page on your website, the corresponding code is added to their browser history.

Using this unique identifier, Google will periodically display ads geared specifically toward a given prospect’s interests. And these are the ads your audience will take special notice of, creating a unique opportunity for your business to engage and establish a relationship that drives purchasing decisions.

Retargeting ads also offer a great deal of format flexibility, to ensure your ads get noticed.

Your retargeting ads can consist of stand-alone text, text with an image, video or animation. Because retargeting campaigns use a display ad format, this presents a prime opportunity for attention-grabbing layouts and designs.

adding a google adwords retargeting campaign increases conversions and ROI

Retargeting Maximizes Your Marketing Budget

When you’re already allocating marketing dollars to pay-per-click (PPC) advertising, adding a retargeting campaign increases both your conversions and your return on investment.

In fact, research shows that those prospects identified for retargeting are 70% more likely to convert. Retargeting campaigns are also less expensive than basic AdWords PPC ads, making them particularly attractive for our clients.

retargeting conversion flow chart

 

A Targeted Approach for Superior Results

AdWords retargeting campaigns provide a rich environment for focusing your internet marketing efforts. This means your ads are as effective as they are affordable. Even more important, this platform allows us to set and measure very specific goals.

As powerful as Google AdWords and retargeting campaigns are, they can be challenging to set up properly.

In fact, many of our clients come to us as the result of prior Google PPC campaigns gone wrong. Be Locally SEO has an exceptional track record of success in designing and managing these complex campaigns for our clients. Our tracking and reporting methods let us show you exactly how valuable your ads and retargeting campaigns are.

The secret to our success is the status of our AdWords team as trained and certified Google AdWords partners. This allows us to design retargeting campaigns that reach a specific – and highly lucrative — audience segment.

The results ensure exceptional value for clients, and a reliable way to grow your business.

google adwords retargeting provides an opportunity for focusing your marketing efforts

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We know plants, but Be Locally SEO knows how to get our information to potential customers in our market.”

 

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Having used several web service companies in the past, BeLocallySEO has provided the best value by a long shot. We have a very attentive account manager and their turn-around times on projects are second to none.”

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Ashley Schumann Swirl Woodcraft Custom Cabinetry 5 star review rating
“We’ve been using Be Locally SEO for around 5 years and can attest to their competence, professionalism, and ability to generate income for our business. We highly recommend working with them! I’ve worked with vendors in the past that fail to honor their commitments, but Be Locally SEO consistently delivers on their promises. They’re also willing to go the extra mile. They worked with our software developer to incorporate the website’s quote program, even though that went beyond their responsibilities. Similarly, they went out of their way to find a reliable resource when we requested a Spanish-language version of the site.”

 

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Brandon Pack Packman's Coatings 5 star review rating
“The professionals at Be Locally SEO are the best internet marketing firm I have ever worked with. With the help of Brenan and the team, Be Locally SEO built our business a beautiful, professional website that is getting more traffic than ever before. If you are looking for a company that follows through with what they say, is responsive to your needs, and most importantly get results! Then Be Locally SEO is the place for you.”

 

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