Think of the Google Ads retargeting program as a safety net for catching those prospects who didn’t make the decision to purchase the first time they visited your site.
Although a small percentage of your target market will make a purchasing decision during their first visit to your site, the majority of them (about 98%) will not. Retargeting is how we bring that seemingly lost market segment back to the table.
Retargeting is also one of the most effective online marketing methods for keeping in touch with your existing customers as well as your prospects.
To leverage the benefits of retargeting, our PPC specialists insert a brief sequence of tracking code into each relevant page of your site. When a prospect visits a particular page on your website, the corresponding code is added to their browser history.
Using this unique identifier, Google will periodically display ads geared specifically toward a given prospect’s interests. And these are the ads your audience will take special notice of, creating a unique opportunity for your business to engage and establish a relationship that drives purchasing decisions.
Retargeting ads also offer a great deal of format flexibility, to ensure your ads get noticed.
Your retargeting ads can consist of stand-alone text, text with an image, video or animation. Because retargeting campaigns use a display ad format, this presents a prime opportunity for attention-grabbing layouts and designs.
When you’re already allocating marketing dollars to pay-per-click (PPC) advertising, adding a retargeting campaign increases both your conversions and your return on investment.
In fact, research shows that those prospects identified for retargeting are 70% more likely to convert. Retargeting campaigns are also less expensive than basic Google Ads PPC ads, making them particularly attractive for our clients.
Google Ads retargeting campaigns provide a rich environment for focusing your internet marketing efforts. This means your ads are as effective as they are affordable. Even more important, this platform allows us to set and measure very specific goals.
As powerful as Google Ads and retargeting campaigns are, they can be challenging to set up properly.
In fact, many of our clients come to us as the result of prior Google PPC campaigns gone wrong. Be Locally SEO has an exceptional track record of success in designing and managing these complex campaigns for our clients. Our tracking and reporting methods let us show you exactly how valuable your ads and retargeting campaigns are.
The secret to our success is the status of our PPC team as trained and certified Google Ads partners. This allows us to design retargeting campaigns that reach a specific – and highly lucrative — audience segment.
The results ensure exceptional value for clients, and a reliable way to grow your business.
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