Google Ads Retargeting

 

Think of the Google Ads retargeting program as a safety net for catching those prospects who didn’t make the decision to purchase the first time they visited your site.

Although a small percentage of your target market will make a purchasing decision during their first visit to your site, the majority of them (about 98%) will not. Retargeting is how we bring that seemingly lost market segment back to the table.

Retargeting is also one of the most effective online marketing methods for keeping in touch with your existing customers as well as your prospects.

retargeting is one of the most effective methods for keeping in touch with customers and prospects

How Google Ads Retargeting Works

To leverage the benefits of retargeting, our PPC specialists insert a brief sequence of tracking code into each relevant page of your site. When a prospect visits a particular page on your website, the corresponding code is added to their browser history.

Using this unique identifier, Google will periodically display ads geared specifically toward a given prospect’s interests. And these are the ads your audience will take special notice of, creating a unique opportunity for your business to engage and establish a relationship that drives purchasing decisions.

Retargeting ads also offer a great deal of format flexibility, to ensure your ads get noticed.

Your retargeting ads can consist of stand-alone text, text with an image, video or animation. Because retargeting campaigns use a display ad format, this presents a prime opportunity for attention-grabbing layouts and designs.

adding a google adwords retargeting campaign increases conversions and ROI

Retargeting Maximizes Your Marketing Budget

When you’re already allocating marketing dollars to pay-per-click (PPC) advertising, adding a retargeting campaign increases both your conversions and your return on investment.

In fact, research shows that those prospects identified for retargeting are 70% more likely to convert. Retargeting campaigns are also less expensive than basic Google Ads PPC ads, making them particularly attractive for our clients.

retargeting conversion flow chart

 

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A Targeted Approach for Superior Results

Google Ads retargeting campaigns provide a rich environment for focusing your internet marketing efforts. This means your ads are as effective as they are affordable. Even more important, this platform allows us to set and measure very specific goals.

As powerful as Google Ads and retargeting campaigns are, they can be challenging to set up properly.

In fact, many of our clients come to us as the result of prior Google PPC campaigns gone wrong. Be Locally SEO has an exceptional track record of success in designing and managing these complex campaigns for our clients. Our tracking and reporting methods let us show you exactly how valuable your ads and retargeting campaigns are.

The secret to our success is the status of our PPC team as trained and certified Google Ads partners. This allows us to design retargeting campaigns that reach a specific – and highly lucrative — audience segment.

The results ensure exceptional value for clients, and a reliable way to grow your business.

google adwords retargeting provides an opportunity for focusing your marketing efforts

How did you hear about us?

 

“They’ve narrowed our focus to local audiences. Be Locally reoriented our Facebook ads toward traffic generation, rather than likes and shares. The team has also managed my monthly spend, written articles, and resized photos.

Rankings have increased and remained stable. Traffic and social media outreach are also higher. They’re responsive, but also genuinely interested in my business. Meeting only once a month is convenient.”

Alan Weidner Massage Chair Relief 5 star review rating

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We know plants, but Be Locally SEO knows how to get our information to potential customers in our market.”

 

Thom Sawyer Millcreek Gardens 5 star review rating
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“Be Locally SEO is easy to work with. They’re thorough, and we can always get in contact with a team member. If a report doesn’t make sense or we need something clarified, they sit down with us and talk about it. The whole team is very responsive, usually responding within 24 hours. If we have any errors or need the website updated, they’re quick to fix them and make the necessary changes. Not only are their fees reasonable, but they’re customer-oriented instead of just worried about their bottom line.”
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“Be Locally SEO has been a bit of a gem for us as they are our Jack-of-all-trades for our website. They’ve helped us migrate to WordPress, build out our content, create highly functional features, integrated our site to our Marketing Automation, AND of course improved our SEO nationally and regionally. We have yet to present a project that they couldn’t handle with a great end result.

Having used several web service companies in the past, BeLocallySEO has provided the best value by a long shot. We have a very attentive account manager and their turn-around times on projects are second to none.”

Scott Logan MetTel 5 star review rating
“I have been working with Be Locally SEO for several months after trying 4 other SEO companies. I have seen more movement in google organic search in few months with Be Locally SEO than with any other company I have worked with. In addition, our account manager continually is heavily involved with my account trying to find ways to improve our online marketing campaign. I appreciate his personal attention to my online marketing needs. I highly recommend Be Locally SEO for online internet marketing!!!”

 

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“Be Locally SEO practically saved our business! We had been advertising with DexKnows.com for years when they did a system conversion December 2015. We immediately informed them that we weren’t receiving any calls from our website – months and months this went on with no improvement, then one day I heard a Be Locally SEO ad on the radio & set up a meeting. Be Locally SEO’s technicians were thorough in identifying the multiple problems with our Dex advertising and there were many! They were truthful about what needed to be done to rectify the situation and realistic about the time it would take to get things really working again. They were with us every step of the way in a very personal and professional way. Today our phones are ringing, our prior customers and referral customers can find us and our business is thriving like never before with new customers. Thank you Be Locally SEO for helping our Salt Lake City, Utah and Riverton, Utah based family business and thank you for being so patient with those of us who don’t understand the way internet marketing works. You really educated us!”
Tim C. T.C. Hardwood Flooring, Inc 5 star review rating
“After trying some other website design and SEO companies, with limited success. Be Locally SEO designed us a wonderful, very functional, e-commerce website. It is fully integrated with Quickbooks and looks and works great. Their SEO services have taken us to the top! They also write very good blogs. Thank you Be Locally SEO!”

 

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“If I had to rate them on this from one to ten, I would say ten. They always respond very quickly and I can always get a hold of someone, even when our account manager is unavailable. We communicated with them on a monthly basis at the beginning of the project and scaled back as we progressed. At this point, I only call them when there’s a specific concern or request. We now rank first on several relevant Google search terms, and our website looks more professional with the changes they made. Listen to the advice that their team provides and trust their expertise. They offer several service packages to fit your needs, but there’s always room for adjustment throughout the project.”
Ashley Schumann Swirl Woodcraft Custom Cabinetry 5 star review rating
“We’ve been using Be Locally SEO for around 5 years and can attest to their competence, professionalism, and ability to generate income for our business. We highly recommend working with them! I’ve worked with vendors in the past that fail to honor their commitments, but Be Locally SEO consistently delivers on their promises. They’re also willing to go the extra mile. They worked with our software developer to incorporate the website’s quote program, even though that went beyond their responsibilities. Similarly, they went out of their way to find a reliable resource when we requested a Spanish-language version of the site.”

 

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“I definitely would recommend this company to other companies. We have had many issues in the past with other so called website development companies and all we got out of it was a glamorous sales pitch. Be Locally SEO does what they say they will do. Thanks”
Bob Buckley Jr. Tuscany Builders 5 star review rating
“We had another company doing our web marketing and didn’t see results. We saw improvement and results with-in the first month being with Be Locally SEO. They got our business going in the direction we wanted and continue to do an exceptional job. We recommend them for all SEO, web design, and internet marketing needs for your business.”
Brandon Pack Packman's Coatings 5 star review rating
“The professionals at Be Locally SEO are the best internet marketing firm I have ever worked with. With the help of Brenan and the team, Be Locally SEO built our business a beautiful, professional website that is getting more traffic than ever before. If you are looking for a company that follows through with what they say, is responsive to your needs, and most importantly get results! Then Be Locally SEO is the place for you.”

 

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