Display marketing is yet another tool you can stock in your search engine optimization (SEO) arsenal. As a part of an overall digital marketing strategy, this approach can provide a number of impressive benefits.
Display marketing, sometimes called display advertising, is a form of search engine marketing (SEM) that uses visual elements to encourage click-throughs. Although the misuse (and overuse) of this technique has left some businesses ambivalent or adverse to its use, it can provide exceptional benefits when used correctly.
What Is Display Marketing?
Display marketing is the online equivalent of a billboard or bus stop ad — but clickable.
This technique combines paid and native display ads, although it can be hard to tell the difference. Essentially, paid display ads look like ads. They typically feature a brief message and a call to action. Native ads are incorporated into a website or app in such a way that it is not obviously a paid form of marketing.
Although most examples of this technique use still images, it can be used with videos and interactive HTML text. In the future, you may experience these ads as product placements in movies or TV programs, and you will be able to use your smart remote control or mobile device to make a purchase immediately.
Until that time comes, however, we have a variety of other strategies at our disposal.
Effective Uses of Display Marketing
Overuse of banner ads and other obvious methods of display advertising have made consumers more cautious about clicking. However, the research demonstrates that internet users from all demographics click on visual ads that meet their needs, especially if the visual elements convey the correct message.
This means that effective visual marketing must simply be well-designed and targeted to the right users. Reaching prospects is easier today than ever before, thanks to the information that Google collects through cookies and search history.
So if a prospect has recently searched on a product or service that your business offers, targeting a campaign to them is more likely to lead to click-through and conversion.
Geo-targeting offers some of the most beneficial applications of this approach. Because Google’s algorithms provide the location of internet users, we can narrowly target our efforts to those prospects located in a specific geographic area — and who are in the market for your products or services.
This makes display marketing especially cost-effective for many businesses.
Using Display Marketing to Build Your Brand
Today, display marketing is also highly effective for branding your business.
In the heyday of print marketing and advertising, agencies used an axiom that said you must expose consumers to your advertising six times, on average, to make an impression.
Although that rule of thumb doesn’t apply to today’s marketing techniques, we do know that visual exposure to a brand builds brand recognition and awareness.
Consumers can be resistant to banner and display ads that want them to click for some purpose. However, when these techniques are used to tell your brand’s story, it permeates the consciousness of internet users. And brand awareness has a powerful influence on the ultimate decision to purchase.
The key to leveraging this technique to improve your brand is careful design and placement. Be Locally SEO specializes in search engine optimization and search engine marketing, along with website design, content marketing and social media. Contact us today to learn more about how display marketing can benefit your business.
REQUEST_DENIED: You must enable Billing on the Google Cloud Project at https://console.cloud.google.com/project/_/billing/enable Learn more at https://developers.google.com/maps/gmp-get-started
“They’ve narrowed our focus to local audiences. Be Locally reoriented our Facebook ads toward traffic generation, rather than likes and shares. The team has also managed my monthly spend, written articles, and resized photos.
Rankings have increased and remained stable. Traffic and social media outreach are also higher. They’re responsive, but also genuinely interested in my business. Meeting only once a month is convenient.”
Alan WeidnerMassage Chair Relief
“Be Locally SEO has made our website a hub for internet information for gardens and yard care, using Search Engine Optimization. Our website has never been as popular as it is now. Be Locally SEO is designing a new and user friendly website, which integrates with all the social media marketing outlets. Our Facebook and YouTube pages are seen by thousands daily. They are very responsive and easy to reach with a local call or quick email, and action on the items are followed up in a timely manner.
We know plants, but Be Locally SEO knows how to get our information to potential customers in our market.”
“Be Locally SEO is easy to work with. They’re thorough, and we can always get in contact with a team member. If a report doesn’t make sense or we need something clarified, they sit down with us and talk about it. The whole team is very responsive, usually responding within 24 hours. If we have any errors or need the website updated, they’re quick to fix them and make the necessary changes. Not only are their fees reasonable, but they’re customer-oriented instead of just worried about their bottom line.”
“Be Locally SEO has been a bit of a gem for us as they are our Jack-of-all-trades for our website. They’ve helped us migrate to WordPress, build out our content, create highly functional features, integrated our site to our Marketing Automation, AND of course improved our SEO nationally and regionally. We have yet to present a project that they couldn’t handle with a great end result.
Having used several web service companies in the past, BeLocallySEO has provided the best value by a long shot. We have a very attentive account manager and their turn-around times on projects are second to none.”
Scott LoganMetTel
“I have been working with Be Locally SEO for several months after trying 4 other SEO companies. I have seen more movement in google organic search in few months with Be Locally SEO than with any other company I have worked with. In addition, our account manager continually is heavily involved with my account trying to find ways to improve our online marketing campaign. I appreciate his personal attention to my online marketing needs. I highly recommend Be Locally SEO for online internet marketing!!!”
Judd Partridge, Oral SurgeonOral & Maxillofacial Surgery of Utah
“Be Locally SEO practically saved our business! We had been advertising with DexKnows.com for years when they did a system conversion December 2015. We immediately informed them that we weren’t receiving any calls from our website – months and months this went on with no improvement, then one day I heard a Be Locally SEO ad on the radio & set up a meeting. Be Locally SEO’s technicians were thorough in identifying the multiple problems with our Dex advertising and there were many! They were truthful about what needed to be done to rectify the situation and realistic about the time it would take to get things really working again. They were with us every step of the way in a very personal and professional way. Today our phones are ringing, our prior customers and referral customers can find us and our business is thriving like never before with new customers. Thank you Be Locally SEO for helping our Salt Lake City, Utah and Riverton, Utah based family business and thank you for being so patient with those of us who don’t understand the way internet marketing works. You really educated us!”
Tim C.T.C. Hardwood Flooring, Inc
“After trying some other website design and SEO companies, with limited success. Be Locally SEO designed us a wonderful, very functional, e-commerce website. It is fully integrated with Quickbooks and looks and works great. Their SEO services have taken us to the top! They also write very good blogs. Thank you Be Locally SEO!”
“If I had to rate them on this from one to ten, I would say ten. They always respond very quickly and I can always get a hold of someone, even when our account manager is unavailable. We communicated with them on a monthly basis at the beginning of the project and scaled back as we progressed. At this point, I only call them when there’s a specific concern or request. We now rank first on several relevant Google search terms, and our website looks more professional with the changes they made. Listen to the advice that their team provides and trust their expertise. They offer several service packages to fit your needs, but there’s always room for adjustment throughout the project.”
Ashley SchumannSwirl Woodcraft Custom Cabinetry
“We’ve been using Be Locally SEO for around 5 years and can attest to their competence, professionalism, and ability to generate income for our business. We highly recommend working with them! I’ve worked with vendors in the past that fail to honor their commitments, but Be Locally SEO consistently delivers on their promises. They’re also willing to go the extra mile. They worked with our software developer to incorporate the website’s quote program, even though that went beyond their responsibilities. Similarly, they went out of their way to find a reliable resource when we requested a Spanish-language version of the site.”
“I definitely would recommend this company to other companies. We have had many issues in the past with other so called website development companies and all we got out of it was a glamorous sales pitch. Be Locally SEO does what they say they will do. Thanks”
Bob Buckley Jr.Tuscany Builders
“We had another company doing our web marketing and didn’t see results. We saw improvement and results with-in the first month being with Be Locally SEO. They got our business going in the direction we wanted and continue to do an exceptional job. We recommend them for all SEO, web design, and internet marketing needs for your business.”
Brandon PackPackman's Coatings
“The professionals at Be Locally SEO are the best internet marketing firm I have ever worked with. With the help of Brenan and the team, Be Locally SEO built our business a beautiful, professional website that is getting more traffic than ever before. If you are looking for a company that follows through with what they say, is responsive to your needs, and most importantly get results! Then Be Locally SEO is the place for you.”
Justin RichinsR&K Hunting Company
406 W South Jordan Pkwy #140 South Jordan, Utah 84095
