Bing & Yahoo PPC Management

A large contingent of internet users trust the Bing and Yahoo search platforms for their searching needs, rather than Google.

Although this may come as a surprise to many denizens of the internet, not everyone prefers Google. And, just as Google does, Bing and Yahoo offer a pay-per-click (PPC) program for search engine marketing.

Perhaps even more surprising, although Bing and Yahoo have fewer users than Google, these users make up a significant portion of the buying public. If you’re trying to grow your business through internet marketing, this platform may offer a potentially lucrative online advertising opportunity – as long as you use appropriate PPC management techniques.

Bing and Yahoo users makeup a significant portion of the buying public

What Is the Relationship Between Bing & Yahoo PPC?

Although you may believe that Google is the gold standard of PPC advertising, you might be surprised to learn that a sizeable portion of internet searchers – and an even larger proportion of buyers – use the Bing and Yahoo platform for conducting searches.

Bing is a search engine comparable to Google in capabilities. In fact, for the trivia aficionados, this search platform (formerly known as the all caps “BING”) is anecdotally believed to be so named because it’s a recursive acronym for “BING Is Not Google.”

Today, the Yahoo search engine platform is virtually indistinguishable from Bing, as search tasks go, because they share a page ranking algorithm. So, to launch and manage a successful PPC campaign, the user must understand this relationship and how each platform approaches page ranking.

if you're trying to grow your business this platform may offer a lucrative opportunity

Benefits of Bing & Yahoo Search Engine Marketing

The most significant benefits of Bing and Yahoo PPC management campaigns are the low cost and surprising conversion rates of internet users who search using these platforms.

Bing commands between 15 and 30 percent of all internet searches, depending on the metrics produced by internet researchers. However, the key difference between Bing/Yahoo and Google is the significantly lower cost of conversions – approximately one-third the cost, in fact.

The same research demonstrated that the conversion rate of Google PPC campaigns was approximately six percent, as compared to the almost nine percent conversion rate of Bing PPC advertising campaigns.

most significant benefits of bing and yahoo ppc ads are low cost and conversion rates

Are Bing & Yahoo PPC Management Right for Your Business?

With the lower cost and higher conversion rate, you might wonder why anyone would ever run a PPC campaign on Google AdWords. The answer is simple: Market share.

Bing and Yahoo PPC ad campaigns will help you reach more prospects and make more conversions than advertising with Google alone. Consequently, this form of search engine marketing can be a highly effective – and cost-effective – addition to your internet marketing efforts.

However, unless you have experienced and proactive Bing/Yahoo PPC management, your campaigns mail fail to achieve the traction you hoped, and you could end up wasting precious marketing dollars without deriving the expected level of results.

Be Locally SEO provides expert internet marketing services to businesses in Utah and throughout the U.S., including web design, search engine optimization (SEO), content marketing and social media. Contact us today to learn more about how we can help you grow your business with Bing and Yahoo PPC management services.

bing and yahoo ads help you reach more prospects and make more conversions - bind and yahoo ppc management

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“BeLocally SEO has been a bit of a gem for us as they are our Jack-of-all-trades for our website. They’ve helped us migrate to WordPress, build out our content, create highly functional features, integrated our site to our Marketing Automation, AND of course improved our SEO nationally and regionally. We have yet to present a project that they couldn’t handle with a great end result.

Having used several web service companies in the past, BeLocallySEO has provided the best value by a long shot. We have a very attentive account manager and their turn-around times on projects are second to none.”

Scott Logan MetTel 5 star review rating
“Be Locally SEO is great! We’ve been using them for a few years and we are #1 on a lot of Google searches.”
Christian Thompson The Franchise & Business Law Group 5 star review rating
“Be Locally has made our website a hub for internet information for gardens and yard care, using Search Engine Optimization. Our website has never been as popular as it is now. Be Locally is designing a new and user friendly website, which integrates with all the social media marketing outlets. Our Facebook and YouTube pages are seen by thousands daily. They are very responsive and easy to reach with a local call or quick email, and action on the items are followed up in a timely manner.

We know plants, but Be Locally knows how to get our information to potential customers in our market.”

Thom Sawyer Millcreek Gardens 5 star review rating
“I have been working with Be Locally SEO for several months after trying 4 other SEO companies. I have seen more movement in google organic search in few months with Be Locally than with any other company I have worked with. In addition, our account manager continually is heavily involved with my account trying to find ways to improve our online marketing campaign. I appreciate his personal attention to my online marketing needs. I highly recommend Be Locally for online internet marketing!!!”

Judd Partridge, Oral Surgeon Oral & Maxillofacial Surgery of Utah 5 star review rating
“After trying some other website design and SEO companies, with limited success. Be Locally designed us a wonderful, very functional, e-commerce website. It is fully integrated with Quickbooks and looks and works great. Their SEO services have taken us to the top! They also write very good blogs. Thank you Be Locally!”

BJ Berg The Dirt Bag 5 star review rating
“Be Locally is the first of many SEO companies we have worked with that follows through on their promises. They have made the whole experience simple and painless from day one. They are affordable and their customer service is great. We have been very happy with our rep Doug Timms and his support staff. He is always fast to respond to all of our questions. Be Locally has made it so we don’t have to stress about our online marketing, we know they have our best interests covered.”

Erin Barnett Burton Law Firm 5 star review rating
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Joe Callahan Four Seasons Insurance 5 star review rating
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Gina Hemma Sunrise Solutions 5 star review rating
“I definitely would recommend this company to other companies. We have had many issues in the past with other so called website development companies and all we got out of it was a glamorous sales pitch. BeLocally does what they say they will do. Thanks”
Bob Buckley Jr. Tuscany Builders 5 star review rating
“We had another company doing our web marketing and didn’t see results. We saw improvement and results with-in the first month being with Be Locally. They got our business going in the direction we wanted and continue to do an exceptional job. We recommend them for all SEO, web design, and internet marketing needs for your business.”
Brandon Pack Packman's Coatings 5 star review rating
“The professionals at Be Locally are the best internet marketing firm I have ever worked with. With the help of Brenan and the team, Be Locally built our business a beautiful, professional website that is getting more traffic than ever before. If you are looking for a company that follows through with what they say, is responsive to your needs, and most importantly get results! Then Be Locally is the place for you.”

Justin Richins R&K Hunting Company 5 star review rating
“Physicians Group of Utah works with Be Locally to manage SEO on a number of our individual physician practice websites. This work involves a number of activities including blog post writing and posting and generation of monthly reports. Be Locally also helped us completely redesign two complex specialty websites that each include a number of providers and locations. We have found Be locally to be very responsive when we need work done or edits made to existing sites. They respond quickly to email or phone calls, and are available to meet as needed. Be Locally also manages a number of Google Adwords campaigns for us and we have been pleased with the results of their work.

 

We have found Be locally to be very responsive when we need work done or edits made to existing sites. They respond quickly to email or phone calls, and are available to meet as needed. Be Locally also manages a number of Google Adwords campaigns for us and we have been pleased with the results of their work.”

Matthew Nilsen Physicians Group of Utah 5 star review rating
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    South Jordan, Utah 84095
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