A large contingent of internet users trust the Bing and Yahoo search platforms for their searching needs, rather than Google.
Although this may come as a surprise to many denizens of the internet, not everyone prefers Google. And, just as Google does, Bing and Yahoo offer a pay-per-click (PPC) program for search engine marketing.
Perhaps even more surprising, although Bing and Yahoo have fewer users than Google, these users make up a significant portion of the buying public. If you’re trying to grow your business through internet marketing, this platform may offer a potentially lucrative online advertising opportunity – as long as you use appropriate PPC management techniques.
Although you may believe that Google is the gold standard of PPC advertising, you might be surprised to learn that a sizeable portion of internet searchers – and an even larger proportion of buyers – use the Bing and Yahoo platform for conducting searches.
Bing is a search engine comparable to Google in capabilities. In fact, for the trivia aficionados, this search platform (formerly known as the all caps “BING”) is anecdotally believed to be so named because it’s a recursive acronym for “BING Is Not Google.”
Today, the Yahoo search engine platform is virtually indistinguishable from Bing, as search tasks go, because they share a page ranking algorithm. So, to launch and manage a successful PPC campaign, the user must understand this relationship and how each platform approaches page ranking.
The most significant benefits of Bing and Yahoo PPC management campaigns are the low cost and surprising conversion rates of internet users who search using these platforms.
Bing commands between 15 and 30 percent of all internet searches, depending on the metrics produced by internet researchers. However, the key difference between Bing/Yahoo and Google is the significantly lower cost of conversions – approximately one-third the cost, in fact.
The same research demonstrated that the conversion rate of Google PPC campaigns was approximately six percent, as compared to the almost nine percent conversion rate of Bing PPC advertising campaigns.
With the lower cost and higher conversion rate, you might wonder why anyone would ever run a PPC campaign on Google Ads. The answer is simple: Market share.
Bing and Yahoo PPC ad campaigns will help you reach more prospects and make more conversions than advertising with Google alone. Consequently, this form of search engine marketing can be a highly effective – and cost-effective – addition to your internet marketing efforts.
However, unless you have experienced and proactive Bing/Yahoo PPC management, your campaigns mail fail to achieve the traction you hoped, and you could end up wasting precious marketing dollars without deriving the expected level of results.
Be Locally SEO provides expert internet marketing services to businesses in Utah and throughout the U.S., including web design, search engine optimization (SEO), content marketing and social media. Contact us today to learn more about how we can help you grow your business with Bing and Yahoo PPC management services.
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